Bali governor Made Mangku Pastika has welcomed the findings of a tourism study on the potential of senior citizen travel.
The study, undertaken by a team of researchers led by Professor Dr. Ketut Sukardika, identified business opportunities and services that can be provided to retired travelers.
As reported by Beritadewata.com, the Governor said while there are many activities available to visiting senior citizens in Bali, but, at the same time, there are few accommodation options that cater specifically to this market segment. Meanwhile, competing destinations in Europe, Australia, Philippines and Malaysia are creating accommodation that addresses the special needs of older travelers. Pastika wants Bal to be on the cutting edge of securing a strong market share among retired holidaymakers.
Suardika’s study explored the concept of retirement tourism and described cottages that can be designed to appeal to this market segment. Such accommodation must be strategically located in a clean area, enjoy a pleasant climate and be equipped with supporting medical facilities. The occupants of these retirement cottages, according to Suardika, will fill their time with activities such as gardening, art appreciations and socializing.
It is estimated that Bali is home to thousands of retirees who. if localized into attractive accommodation projects, can create profitable business opportunities.
To facilitate such a project, the Governor has asked this administration to quickly identify provincial lands that could be used to develop retirement centers. Referring to an area on the outskirts of Ubud, Pastika told his staff: “Payangan would appear to be appropriate. It’s cool, close to Ubud and favored by older travelers. Go check (the land) there.”
“Older tourists have money and if we can facilitate their need, imagine the potential profits that can be obtained and how many jobs that can be created for our people,” said Pastika. Bali’s Governor requested that any feasibility study done be undertaken thoroughly and include plans made to optimize employment and training opportunities for local workers.
Pastika insisted any senior accommodation project must be “pro jobs, pro poverty alleviation, anti-traffic jam – all fctors demanding proper site selection of the site for any retirement village projects.
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