Starwood Hotels & Resorts Worldwide, Inc. and Velocity Frequent Flyer, the loyalty program of Virgin Australia, have announced a comprehensive new partnership. Marking Starwood’s only airline partnership in Australia, the collaboration offers new benefits to members of Velocity Frequent Flyer and Starwood Preferred Guest (SPG) - Starwood’s award-winning loyalty program.
“We are delighted to announce this unique partnership in the Pacific region,” said Sean Hunt, Regional Vice President, Pacific, Starwood Hotels & Resorts. “The partnership is timely, as the appetite for both inbound and outbound travel to the region continues to increase. Our alliance with Velocity Frequent Flyer marks a major milestone for Starwood Preferred Guest in Australia, enriching the travel experience by enabling local SPG members to convert Starpoints into miles, and offering Velocity members a launch offer and discounts at food and beverage venues at Starwood hotels across Australia.”
Velocity Frequent Flyer chief executive officer, Neil Thompson said: “Velocity Frequent Flyer is proud to become the only Australian loyalty program partnered with Starwood Hotels and Resorts, the world’s leading luxury hotel group. Staying with any of Starwood’s iconic properties is now more rewarding than ever as members can seamlessly transfer Starpoints into Velocity Points to put towards future rewards such as retail purchases and flights”.
The partnership is the latest addition to SPG’s comprehensive list of over 30 airline partners globally. Velocity Frequent Flyer’s global reach, with 500 destinations worldwide, complements Starwood’s worldwide hotel footprint, which encompasses nearly 1,200 hotels in almost 100 countries. Brands under Starwood include St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft® and Element®.
Natasha Dimmock, vice president, distribution, loyalty & partnerships, Asia Pacific, Starwood Hotels & Resorts, added, “SPG continues to seek out like-minded partners to further our innovation and extend the global reach. We are delighted to join forces with a leading airline loyalty program, Velocity Frequent Flyer, providing members with exceptional rewards and benefits.”
With this partnership, SPG members now have the option to transfer their Starpoints® to Velocity Frequent Flyer Points for each eligible hotel stay with a 1 for 1 point transfer rate. To celebrate the launch, SPG offers Velocity Frequent Flyer members an opportunity to earn 2,000 Starpoints for every two-night stay at a participating Starwood property in Asia Pacific. A maximum of 6,000 Starpoints can be earned.
Velocity Frequent Flyer members who are not SPG members can sign up for the SPG program for free. Also, from now until 31 May 2014, Velocity Frequent Flyer members will be able to enjoy SPG member dining discounts, starting from 15 percent, at participating restaurants and bars in Starwood properties in Australia.
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