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New Main Man Holding the Lionís Mane

Rudi Limingkewas Named CEO at Lion Air


Bali News: New Main Man Holding the Lionís Mane
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(3/9/2014)

Lion Mentari Airlines – more commonly known as Lion Air – has a new man in charge with the appointment of Rudi Lumingkewas to fill its top post, replacing owner and CEO Rusdi Kirana who has resigned his day-to-day responsibilities at the Airline to support the political ambitions of the National Awakening Party (PKB).

As reported by Jakarta Globe, Luminkewas will continue to report to Rudy Kirana on business development issues.

Rudi Limingkewas’ rise at Lion Air  has been meteoritic. Joining Lion Air as its district manager in Medan in 2001, he was promoted to the top sales and marketing role at Head Office in 2012.

Rudi told the press: “At the moment my focus is maintaining passenger occupancy at an average of 90 percent… and to open new routes.”

Lion Air expects to carry 23.9 million passengers in 2014.

Rusdi, of ethnic Chinese descent, says the decision to dedicate himself to politics was based on his admiration of the former PKB chairman and former Indonesian President Abdurrahman “Gus Dur” Wahid who’s visionary leadership to make Indonesia a tolerant, secular society first prompted Rudi to join the party.

“Gus Dur made me, as an Indonesian with Chinese heritage, feel equal to my brothers and sisters of other ethnicities in this country,” Rusdi said.

Rudi will take on responsibilities during a period of rapid growth at Lion Air and a reputation for poor service that has tarnished the low-cost airline’s branding.

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When a Lion Loses its Appetite


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