From March 21 to 28, 2014, The Westin Resort Nusa Dua, Bali welcomed guests, associates and consumers to experience the brand’s signature well-being programs. A major sales blitz was carried out to communicate details about the Westin Well-being Movement to key clients. This involved staff members visiting local agents wearing sports wear by New Balance and Heavenly Waffle Weave Bathrobes to convey the message that the resort taking wellness to the next level.
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Also during the week, every participating staff member had the opportunity to stay overnight at the Resort and sleep on a Westin Heavenly® Bed.
They also enjoyed SuperFoodsRx® meals
and participated in a number of inspiring activities including a session of Yoga Stretching for a health-enhancing start to the day. This incentive was to heighten overall understanding of the brand initiatives that are directly related to wellness.
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The year-long US$15 million campaign will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.
The official launch coincided with the International Day of Happiness and Well-being
and the Spring Equinox
– traditionally recognized as the season of renewal.
On March 28, 2014 an uplifting exhibition was hosted in front of Bali Collection Lifestyle Complex
in Nusa Dua. Displays introduced the six brand pillars of wellness. A video showcased the resort’s recent transformation journey followed by a 15-minute session of breathing exercises. A Heavenly® Bed
was elevated over a pond for everyone to see and appetites were satisfied with a tasty array of light bites prepared at a live cooking station at the food & beverage marquee. There was also a photo booth, fun quizzes and a well-being commitment board for guests to sign. In addition, a social media table was set up with the aim to generate a buzz about the Westin Well-being Movement
through Facebook, Twitter
“The Westin Well-being Movement reinforces our deep commitment to preserving wellness in travel and we are at the forefront of bringing feel-good initiatives to guests. We are taking the necessary measures to anticipate the needs of the next generation of travelers who will certainly be more focused on wellness and sustainability. Most importantly, through this innovative movement we are not only reaching out to guests but also encouraging associates to embrace a better quality of life,” said Bipan Kapur, managing director of The Westin Resort Nusa Dua, Bali.
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