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4th Bali & Beyond Travel Fair

Minister of Tourism Thinks Bali & Beyond Travel Fair Missing Out on Competition


Bali News: Bali and Beyond Travel Fair, BBTF, Arief Yahya,
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(6/18/2017)

The 4th Bali and Beyond Travel Fair (BBTF) was formally closed by Indonesian Tourism Minister Arief Yahya on Saturday, June 10, 2017, at Nusa Dua.

As reported by BeritaDewata.com, Yahya expressed his disappointment that BBTF has not yet established itself as a world marketplace for travel and tourism.

“This BBTF is the fourth time for this event. The BBTF should have established itself as a world marketplace for travel, but the reality is that this has not yet happened. This should become the main focus of BBTF for 2018,” said the Minister.

Yahya said he wished to see BBTF operated on a competitive level for travel promotion with travel fairs. such as ITB in Berlin. ITB is arguably the world’s largest travel fair.

The Minister of Tourism was disappointed with the low number of participants from other provinces in Indonesia at BBTF 2017. Continuing, the Minister called on local travel operators to become more capable of competing with international travel seller.

Arguing against the generally held perception that the number and quality of buyers determines the success of any travel fair, Yahya has the somewhat contrarian belief that the key to success for BBTF is linked to increasing the number of sellers invited to attend.

Meanwhile, may local selers of travel  point to a lack of quantity and quality among the buyers participating in the event as the reason they choose not to attend Bali's annual travel event.


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