Despite a second tragic bombing in Bali on October 1, 2005, all indicators are that Bali's tourism industry is making steps towards a sure and certain recovery.
The latest international arrival figures collected at Bali's Airport give positive indication that the Island's tourism industry – as measured in terms of total arrivals – is on a quick mend. In April 2006 a total of 103,866 foreign visitors landed in Bali, a figure only -10.65% behind the total achieved in April 2005 (116,272). Although still lagging behind arrivals from last year, the -10.65% gap in April 2006 against April 2005 is a dramatic advance over the post-bombing month of November 2005 when international arrivals slumped by -43.26%.
Traditionally, Bali's four leading inbound markets of Japan, Australian, Taiwan and South Korean account for more than 55% of all foreign visitors to the island.
• The Japanese, who represent the largest visitors' group, are on the upward swing with Japan Airlines having just announced that they will resume a full flights schedule to Bali and Indonesia staring from July 2006, after curtailing service following last October's bombing.
• The Australians market was still down 45.74% in April 2006 from one year before. Although the absence of Australians on Bali is still sorely felt, current figures and initiatives being launched in the market demonstrate concrete trends towards recovery from just a few months before when arrivals from that market were down more than 60%.
• Bali's third largest market of Taiwan put in a very solid performance in April 2006, posting 11,817 arrivals, that's an impressive +52.42% improvement over April 2005.
• South Korea, traditionally the fourth largest source of Bali visitors, produced 8,411 visitors to Bali in April 2006, down -24.03% from the same month one year before but showing steady improvements towards normal levels of arrivals on a month-by-month basis.
Bali Bets on Australia
While admitting that Bali tourism has had to endure a rapid succession of negative events impacting on its Australian visitor levels – ranging from terrorist attacks, to much publicized drug trials, to the collapse of Air Paradise – Bali's Discovery's President Director, John M. Daniels, remains certain that "sooner rather than later" Bali will reassume its traditional roles as Australia's most preferred overseas holiday destination. Explains Daniels, "the cultural and historical connections between Bali and Australia are both extensive and intensive which, together with the undeniable attractions of the Island to Australian travelers, suggest that Australian arrival figures will continue to improve each month."
And, if the natural charms of Bali weren't enough to lure Australian’s back to the island, special promotional offers from local hoteliers and attractive airline deals – such as Garuda Indonesia's current "kids fly free offer" – are also likely make the idea of a Bali holiday near irresistible to Australian holidaymakers over the coming weeks and months.
Indonesian Representation at AIME
Eager to help re-establish the Australian market to Bali. Indonesia is participating in the 14th Asia Pacific Incentives & Meeting Expo (AIME) at Melbourne Exhibition Centre June 6-7, 2006. The gathering of key decision makers in the conference and incentive market segment, AIME is undeniably the key event of it’s kind in the South Pacific region.
Represented at the Indonesian Pavilion (Booth #3600) will be:
• Ministry of Culture & Tourism of Indonesia represented by Tharmin Bachri, Director General for Marketing and Molly Prabawanti, Head of Promotions for the Pacific Region.
• Jakarta Convention & Exhibition Bureau represented by Indra Sukirno, Executive Director and Akhmad Arifin, Project Assistant.
• Garuda Indonesia represented by Husein S. Prawiradinata, District manager for Melbourne and Adelaide and Ian Murton, Sales Manager Melbourne.
• Le Meridien Nirwana Golf & Spa Resort represented by Narelle McDougall, Director of Sales and Marketing.
• Consulate General Republic of Indonesia in Melbourne represented by Wahid Supriyadi, Consul General
• Bali Discovery Tours represented by M. Fathur Rozi, Manager of Operation.
• Pacific World Nusantara represented I.B. Lolec, Managing Director.
• Aston Atrium Hotel represented by Carlo Gomez, General Manager and Wenty S. Admiwenti, Director of Sales.
• Aryaduta Hotels Groups represented by Lindawaty Muhlis, Group Director of Sales & Marketing.
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