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Westin Launches Signature Fragrance Collection

New Designer Scents Now Allow Memories to Linger as Fragrant Reminders of a Holiday in Paradise.


Bali News: Westin Launches Signature Fragrance Collection
Click Image to Enlarge

(10/8/2006)

Now visitors to Bali will not have to wait for their next travel getaway to elevate their senses and soothe their spirit following the launch of White Tea Scent by Westin Hotels & Resorts.

In response to heavy demand for the scent following its debut in a multi-million dollar print campaign and dispersal in hotel lobbies worldwide, the public can now infuse their home with White Tea by Westin – the hotel group's signature fragrance collection featuring a luxurious 100% soy candle, gentle room oil diffuser and all-natural potpourri. Hundreds of guests asked how to purchase the scent for their home prompting an eager waiting list for the exclusive collection months before its debut.

White Tea by Westin

White Tea by Westin is a custom-designed scent that, according to its creators, evokes the personality of the brand, elevates the senses and transforms any space. Highlighted with notes of geranium and freesia, the ingredients were carefully chosen because of their relaxing properties and are the result of a year of research and testing. The scent made its debut in the Westin's recent "This is How it Should Feel" print ad campaign that featured a White Tea fragrance strip. It was then introduced in Westin Hotel lobbies around the world as part of the brand's new Welcome program which is currently rolling out across all hotels worldwide.

"As part of our Westin Welcome program we designed our White Tea scent to create a relaxing and inviting atmosphere for our guests and we're thrilled that we made such a strong emotional connection that they want to bring that experience home with them," said Sue Brush, senior vice president of Westin Hotels & Resorts.

The White Tea by Westin Collection® is the latest addition to a growing retail line that includes the iconic Westin Heavenly Bed® and Heavenly Bath® products that are available through an in-room catalogue and branded website. Last year Westin became the first hotel company to gain national retail store presence in the U.S.A. when Nordstrom began carrying its Heavenly line in more than 60 stores nationwide.

Renew Your Home with the Scent of White Tea

White Tea by Westin's luxurious 100% all-natural soy candles are individually hand poured, are clean burning and last for 60 hours. The home diffuser features natural rattan reeds that absorb the white tea scented oil and gently diffuses the calming blend of select botanicals throughout the room and the all-natural potpourri lends a subtle, fragrant touch to any space. The White Tea by Westin home fragrance collection is priced from $25-$65.

Reserve your order of White Tea by Westin's products when booking your accommodation at The Westin Resort, Nusa Dua, Bali.



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