Indonesia's Minister of Culture and Tourism, Jero Wacik, has announced plans to establish a dedicated Directorate within his Department to actively seek out a larger share of the lucrative MICE market (meetings, incentives, conferences and exhibitions).
The MICE Directorate is promised to be fully operational early in 2007.
Minister Wacik announced the plans for the new Directorate during a press conference in Jakarta on Friday, October 20, 2006. According to the Minister, the formation of the new body has already been approved and only awaits the formal issuance of a letter of approval from the State Minister for Administrative Reforms.
The Minister told the press, as quoted by the Indonesian language Bali Post, that the MICE Directorate will be charged with promoting Indonesian destinations as hosts for meetings, conferences and exhibitions as well as coordinating services to the MICE market.
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