Recently published result on the spending habits of Visa Card holders when visiting Indonesia provide some interesting insights into how visitors to Bali and other regions of Indonesian spend their time and money.
Here's a brief overview of what the latest Visa Indonesian Tourism Spend Report revealed:
• Total spending by Visa Card holders increased 20% in 2005 as compared to 2004, totaling Rp. 5.6 trillion (approximately US$608.7 million). This spending increase is all the more significant given that total foreign to Indonesia for the same periods decreased by 6% in the aftermath of the "Boxing Day" tsunami, another Bali terrorist attack and fears over bird flu.
• In 2005, a total of Rp. 138 billion (approximately US$ 15 million) was spent on women's clothing and Rp. 132 million (approximately US 14.3 million) on men's clothing by foreign visitors using a Visa Card.
• Substantial growth in spending was seen in the purchases of women's accessories and jewelry which increased 160%, while the sale of leather products and luggage increased 102%.
• 852,000 Visa Card transactions were recorded at Indonesian hotels with a value of US$198 million.
• 433,000 Visa Card transactions were made at Indonesian restaurants incurring charges of US$36 million.
• The biggest spenders using Visa Cards came from Australia (US$98.9 million), the U.S. (US$89.1 million) and Japan (US$77.7 million).
• Visa Card purchases by foreign visitors were highest in Bali (US$261 million), followed by Jakarta (US$186 million) and Batam (US$12 million).
• Visa's tracking of "big spenders" showed that visitors who used their cards for the highest level of purchasing hailed from Hong Kong, followed by Russia and the U.K..
• The value of an average transaction increased from Rp. 1.2 million in 2004 to Rp. 1.3 million (US$141) in 2005.
Visa maintains careful records reflecting the spending habits of its customers, breaking purchases down into 272 separate categories cross indexed by the nationality of the card holder.
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