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Indonesian Tourism: Failing to Compete

First Ever Travel & Tourism Competitiveness Ranking Puts Indonesia at #60 Among 124 Countries.

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The very first Travel & Tourism Competitiveness Report prepared by the World Economic Forum has been published with its overall results presented in summary form at the international travel forum ITB in Berlin on Thursday, March 8, 2007.

An exhaustive survey that compared nations in terms of the factors that make a country attractive to tourism resulted in a hierarchical ranking of 124 countries. Switzerland, Austria and Germany finished in the top 3 countries for tourism with Angola, Burundi and Chad occupying the lowest 3 rankings in the list of 124 nations. Also finishing among the top 10 nation (in order of appearance) were Iceland, the U.S.A., Hong Kong, Canada, Singapore, Luxembourg and the U.K..

In determining how a country stacks up in tourism terms, the World Economic Forum looked at the following factors considered to serve as the drivers of a destination's tourism: policy rules and regulations; environmental regulation; safety and security; health and hygiene; prioritization of travel and tourism; Air transport infrastructure; ground transport infrastructure; tourism infrastructure; Information and communication technology (ICT) infrastructure; price competitiveness; human capital; national tourism perception; and natural and cultural resources.

Relying on publicly available data, observations from Travel & Tourism experts and independent opinion surveys the final results are intended to evaluate the "factors and polices that make it attractive to develop the Travel & Tourism sector in different countries."

Indonesia Ranks#60

While a complete ranking of all 124 countries is available at [World Economic Report Tourism Competitiveness Ranking] some of the more salient rankings include:

• #1 Switzerland

• #2 Austria

• #3 Germany

• #4 Iceland

• #5 The United States

• #6 Hong Kong SAR

• #7 Canada

• #8 Singapore

• #9 Luxembourg

• #10 United Kingdom

• #12 France

• #13 Australia

• #30 Taiwan

• #31 Malaysia

• #43 Thailand


• #65 India

• #71 People’s Republic of China

• #86 Philippines

• #88 Vietnam

• #96 Cambodia

• #122 Angola

• #123 Burundi

• #124 Chad

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