Spending Less and Leaving Sooner

(6/12/2007)

Tempo Interaktif reports that length of stay (LOS) and average spending levels are on the decline for foreign visitors to Bali.

Data analyzed from Bali's Central Statistics Board (BPS) for the months of March-April 2007 also showed an increase in tourists staying in non-starred hotels. Reflecting the larger role of regional visitors from Asia in the overall market mix, the BPS reported that the LOS for foreign visitors in non-starred hotels was 3.96 days as opposed to 3.92 days in starred properties.

This short length of stay is in stark contrast to contrasting reports from official sources suggesting a length of stay in excess of 9 days.

The top five foreign markets producing travelers to Bali in April 2007 were all from the Asia-Pacific region in close relative proximity to Bali. The top market share was held by Japan (19.03%) followed by Australia (12.02%), Taiwan (8.86%), South Korea (8.18%) and Malaysia (6.34%).

Worthy of further study is a finding by the BPS suggesting that domestic tourists visiting Bali are spending more and staying longer. Special offers from Bali hotels offering lower rates to Indonesian residents are contributing to an estimated 5% increase in the number of domestic tourists staying in star-rated hotels in April 2007, as compared to one month before.