Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Give Peace a Chance?
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Jln. By Pass Ida Bagus Mantra,
Jln. Pucuk 1 No. 70X
Denpasar, Bali
Indonesia

24h:
+62 (0)812 3819724
Tel:
+62 (0)361 464 032, +62 (0)361 471 0242

Bali Discovery

SITE PATA ASITA
Bali News

Give Peace a Chance?

Bali Branding 'Shanti Shanti Shanti' Launched by President Yudhoyono.


Bali News:
Click Image to Enlarge

(6/23/2007)

As promised, Indonesia's President Susilo Bambang Yudhoyono launched Bali's new tourism branding campaign when visiting Bali to officiate at the opening of the Bali Arts Festival on June 16, 2007.

Shanti Shanti Shanti

While the physical representation of the branding slogan has yet to be widely distributed to the media, the new marketing image of Bali will reportedly include the phrase "Bali Shanti Shanti Shanti" presented against a tri-colored background of red, white and black reflecting sacred colors of the Bali Hindu religion.

"Bali Shanti Shanti Shanti" which translates into "Bali Peace Peace Peace" was selected by a team of branding experts after six months of interviews with a wide cross-section of the local community and reflects the wishes of the people of Bali for both their home island and the rest of the world.

As reported by TTG, the Bali branding team coordinator, Ms. Teguh Mahasari explained the branding decision, saying: "The branding was initiated by the Bali governor not just to attract international tourists, but it also aims to inspire the Balinese themselves to achieve the ideal Bali...We cannot deny the fact that the island is facing problems, such as with environment, infrastructure and excessive commercial development. This is something locals need to address to achieve what Hinduism teaches us: "Shanti, Shanti, Shanti."

Some local tourism observers have questioned the wisdom of the new branding program, claiming it is over-ambitious to think a single panacea exists that will simultaneously solidify Bali's self-image while serving at the same time as its promotional image to the larger world.

Perhaps more fundamentally threatening to the eventual success or failure of the "Bali Shanti Shanti Shanti" campaign is the continuing reluctance of Bali's government to provide a promotional budget that would make the branding campaign known to a larger audience.



© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
A Sleeping or a Napping Giant?
Mount Agung’s New Found Calm May Signal Either a Return to Dormancy or a Coming Eruption
(12/3/2017)
A Mountain of Trouble
Governor Concerned for Bali’s Welfare if Mount Agung Crisis is Prolonged
(12/3/2017)
A Conference to Bank On
Despite Mount Agung Eruption, Plans Moving Ahead for IMF-World Bank Meeting October 12-14, 2018
(12/3/2017)
Jimbaran’s Latest Spa Destination
Mövenpick Resort & Spa Jimbaran Bali Showcases Indonesia’s Wellness Heritage at New Arkipela Spa
(12/3/2017)
Bali Tourism Scholars Lend a Hand
162 Bali Tourism Academy Students Volunteer to Help Mitigate the Impact of Mount Agung Volcano
(12/3/2017)
Eating Well and Frugally in Bali
A List of 5 Very Affordable Bali Culinary Experiences
(12/3/2017)
Back to a New Normal
Bali Airport Slowly Resumes Normal Flight Schedules as Arriving Passenger Numbers Grow
(12/3/2017)
Our Volcanic Cup Runneth Over
Volcanic Experts Predict Mount Agung Crater will Breach with Molten Lava Before 12 December 2017
(12/3/2017)
An Island of Risk Free Explorations
5 (Among Many) Bali Travel Experience to Enjoy Despite the Continued Rumbling of Mount Agung
(12/3/2017)
Democracy in Ashes
Bali Democracy Forum December 7-8, 2017 Relocated to Tangerang, West Java
(12/3/2017)
Pastika not Ready to be Put out to Pasture
Governor Pastika Describes Various Scenarios for Life in Retirement from Public Service
(12/3/2017)
The Run Around at the Roundabout
Police and Construction Teams Recommend Detours and Alternate Routes for Traffic Near Bali’s Airport During Underpass Construction
(12/3/2017)
All [News]!