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Indonesia's Shrinking Market Share

Within the Competitive Circle of ASEAN Nations, Indonesia's Tourism is the Poorest Performer.


(12/15/2007)

While precise arrival figures for foreign tourist arrivals to all of the ten member countries of the Association of Southeast Asian Nations (ASEAN) are difficult to come by, currently available figures do suggest that Indonesia, when viewed as a part of all-ASEAN arrivals, is losing market share.



What the number show:

• Against a backdrop of generally improving arrival numbers in Southeast Asia, Indonesia has lost 24.59% of its relative market share from 2002 to 2006

• In the same period of 2002 to 2006 total ASEAN arrivals increased +29.08% to 56.73 million.

• In the period of 2002 to 2006 Indonesian arrivals decreased -3.1% to 4.87 million.

• Indonesia has the dubious distinction among ASEAN nations of having lost the largest amount of market share over the subject 4 year period declining -24.97%. The only other ASEAN countries to lose market share were Brunei (-5.61%), Thailand (-1.5%) and Singapore (-0.6%).


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