Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Out of Tune in Bali
Bali Hotels, Bali Villas and Bali News from
Bali Hotels
Bali Villas
Special Deals!
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Bali Update
Subscribe to our free weekly newsletter!
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

++62 361 286 283

++62 361 286 284

U.S.A. Fax:(toll free)

U.K. Fax:

Australian Fax:

++62 812 3819724

Bali Discovery

Bali News

Out of Tune in Bali

Editorial: New Hotel May be Seriously Out of Tune with What's Needed to Create a Sustainable Tourism Product for Bali.

Bali News:
Click Image to Enlarge


Recent press reports suggest that Malaysia's Tune Hotel Regional Services Sdn. Bhd - the hotel operations affiliate of the no-frills Air Asia, has Bali in its sights as part of a rapid expansion program to open a network of low-cost accommodation venues.

And, If the flag ship Tunes Hotel's in Kuala Lumpur is any indication of what lays ahead for Bali, then the Island will soon play host to a "very prominent" red-and-white painted building resembling a massive coca-cola can with windows (see illustration).

While new and well-promoted hotel investments are being sought as part of ongoing tourism development in Bali, the news of Tune Hotel's intent to make Bali one of its future destinations, should give pause to Bali's leaders, causing them to ensure the Island is not short-changed in any investment process.

While "cultural tourism" and "sustainable development" are the popular hue and cry in official tourism circles in Indonesia, the stark reality is that there's little regard for either culture or sustainability in how many permits and licenses are currently granted for new tourism-related investments.

If This is Tuesday, This Must be Bali

While countries such as Germany and France compel investors to honor local architectural and cultural values in their building plans, Bali's current "laissez faire" pay-as-you-go approach to working with investors have made parts of the Island indistinguishable from the busy high streets and strip-malls desecrating local landscapes around the world. And, like "everywhere else" - garish golden arches, coffee shops transplanted from Seattle and international doughnut chains now scream and shout their presence across Bali. The net result of such helter-skelter business expansion is a landscape increasingly devoid of any of the charms for which Bali was once famous.

It's sadly axiomatic that if a destination fails to manage its tourism intelligently, then future growth of its tourism products will have the cancerous potential of devouring and destroying that which attracted tourism to the destination in the first place.

While there is nothing intrinsically wrong or evil in modern theme and life-style hotels and eateries, their tendency to dominate the landscape against the continuing failure to manage and preserve Bali's cultural heritage may eventually render the Island a bad imitation of more "modern" ports of call.

Bali is the best Bali: incapable of imitation. If, however, we succumb to cultural appeasement on every front, then Bali is destined to become a second-rate Singapore, Kuala Lumpur or Hong Kong.

Because of this, Bali desperately needs to asses its cultural assets and their long-tern sustainability against investors desires to re-create Bali into what they naively see as their "new and improved" image for the island.

Cultural Modifiers Beware: If it Ain't Broke, Don't Fix it!

This coca-colonization of Bali promising a "seamless" experience from a no-frill airplane to a no-frill hotel promotes an international corporate culture over and above the fragile endemic culture of the destination. Psychedelic paint schemes may represent a proven formula, benefiting the bottom-line of Air Asia and Tune Hotels, but such a cookie-cutter tourism experience contributes little to current efforts to celebrate, preserve and publicize Bali's unique identity to the world.

We'd like to give the innovative and dynamic Datuk Tony Fernandez – the brilliant man behind Air Asia and Tune Hotels, the benefit of the doubt. We'd also like to assume he shares our deep admiration for the Balinese people and their rich and ancient culture. Hopefully, any hotel he may eventually decide to develop in Bali places the Island's cultural character ahead of any dearly-held corporate life-style mantra.

The recent advent of new hotels in Bali named after a Los Angeles suburb or offerings for Hawaiian-style villas, suggest Bali may be in danger of losing its precious cultural identity. If current development trends are allowed to continue unchecked, Bali's unique cultural branding - hundreds of years in the making - will be lost forever unless local developers aren't counseled and, when necessary, compelled to do nothing that potentially detracts from Bali's cultural identity.

Om Shanti Shanti Shanti Om

© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to


Plaga Wine
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!

Our [Privacy Statement] explains how we handle the data you are providing.

Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!

or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Ace Trumps Hotels and Restaurants in Bali
Cok Ace’ Elected to Third Term as Chairman of Bali-PHRI
Unbeatable Seller Prices for BBTF 2016
Seller Discounts for Bali & Beyond Travel Fair 2016 for Confirmed Bookings Made Before November 30, 2016
The More the Merrier?
Denpasar Administration will Not Impose Moratorium on New Hotels
GO-JEK Doesn’t Deliver Grass
Famous Indonesian Musician Caught with Marijuana After Using Go-Jek Driver for a Drug Pick Up
When Passengers Roar at the Lion
Angry Lion Air Passengers Commandeer a Runway at Jakarta’s Airport
Indonesians Encouraged to Visit Australia
Australia Introducing Easier Visa Controls to Encourage Indonesians to Visit Australia
Striving for Safety
PHRI: Majority of Hotels Falling Short on Security and Safety Assessments
Buy My Horse, He's Hungry
Competing with Modernity, 80-year Old Dokar Driver in Bali’s Capital of Denpasar Faces Difficulty in Feeding Himself and His Horse
Banyuwangi Flights from Bali Axed
Garuda Indonesia Cancels Bali to Banyuwangi, East Java Flights
You Raise Me Up
New Minimum 2016 Wage Levels Announced for Badung Regency and Denpasar in Bali
RIMBA Takes Mexican Food to New Heights
UNIQUE Rooftops Bar & Restaurant at RIMBA Jimbaran Offers Authentic Mexican Cuisine
Ready, Aim. . . Wait!
Indonesia Put Stay on Further Executions While Economy Idles
All [News]!