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Visitors Spending More, But Leaving Sooner

Tourist Spending in Indonesia Increased to US$ 57.89 Per Person Per stay.

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The authoritative Indonesian Digest prepared by Ibu Wuryastuti Sunario reports:

The most recent 2007 Passenger Exit survey conducted among international visitors to Indonesia reveals that, on average, tourists spent US$ 57.89 more per stay this year than was the case in 2006. At the same time, length of stay declined by 0.7 days, reports the Department of Culture and Tourism in its website

In the survey covering eight entry/departure points, namely the airports of Jakarta, Bali, Surabaya, Manado, Balikpapan, the seaport of Batam and the land-gate at Entikong, showed that tourist average expenditure per stay increased to US$ 970.98, up from US$913.09 per person per visit one year before. In 2007, the average stay is down to 9.02 days, decreasing from 9.09 days in 2006.

Europeans, Americans and Australians stayed longest at an average 11.6 days – 17.17 days, compared to Asians hailing from ASEAN, Japan, South Korea, Hong Kong and Taiwan, who stayed an average 4.96 days – 7.13 days.

Highest spenders among 12 main markets are United Arab Emirates subjects who spent an average US$ 1,796.26 per visit, compared to Malaysia with the lowest spending at US$ 585.99 per person/visit.

During January-October 2007 total international visitors through 15 national gateways totaled 3.71 million, up 14.24% compared to 2006. The highest number of visitors nationally came from Singapore and Malaysia, East Asia (Japan, South Korea and Taiwan) and Australia.

Seen nationally by market, Indonesia’s top market remains Singapore, although it decreased -2% in 2007, followed in second place by Japan. Taiwan also declined by -1.3%. Improvements were seen in the European markets, such as Great Britain, Germany, and the Netherlands, which grew by +8.44%, +7.37%, and +21.92%, respectively.

With the latest data, the Department of Culture and Tourism now concedes that the target of 6 million foreign arrivals in 2007 may not be achieved, but is still optimistic that its target of 7 million foreign visitors will be achieved in 2008 supported by the just launched Visit Indonesia Year 2008.

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