Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · A Dream Industry Driven by Strong Communications
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

A Dream Industry Driven by Strong Communications

Prof. Dr. Gede Pitana, Tells Bali's Tourism Sector to be Loud, Clear, Accurate and Consistent in Communicating Security Information.


Bali News:
Click Image to Enlarge

(1/4/2008)

Professor Dr. Gde Pitana, the former head of the Bali Tourism Authority (BTA) and now an expert staff for the Minister of Culture and Tourism, offered his informed overview of Indonesia's tourism industry in a special op-ed piece published in the December 27, 2007 edition of the Bali Post.

Terming tourism as an industry that "sells dreams," Pitana said that the real challenge for tourism practitioners is not only in how to create dreams, but also in how to ensure dreams and expectations are realized by visitors to a destination.

In order to cultivate and create a positive image for Bali tourism, Pitana insisted that Bali must always provide the public with sufficient quality information that is accurate, consistent and transparent.

After promoting a destination with accurate and complete information, the main challenge remains in making sure client's dreams "come true" once they arrive in Bali. In former times, this task was described as involving the 3S – that is, sea, sand and sun. The demands of modern tourism, according to Pitana, have changed this to become the 5S giving priority to the additional tasks of delivering security and safety.

In meeting the demands of safety and security, Bali has successfully introduced a double system of security following the tragic bombing of October 12, 2002. The two-tiered double system now in place in Bali relies on modern and sophisticated police tactics working in combination with the pacalang or community policing programs found in Bali's traditional villages.

Underlining the need for consistent communication, Pitana said external promotion of tourism must truly reflect the real situation on the ground in Bali. A failure to provide a complete and accurate picture of the security situation in Bali will, according to Pitana, have the potential of boomeranging and eventually hurt efforts to promote tourism. The respected academic and tourism policy-maker said the world is waiting to see Bali tourism demonstrate its serious-mindedness in publicity and communication. Fail to meet this challenge and Bali will suffer negative publicity at the hands of aggressive competing destinations in the region.

It's all About Communications

Pitana said Bali's tourism success depends on quality information being distributed to the world. To underline his point, he alluded to a survey conducted among 4,500 foreign visitors in 2005 that showed 22.91% of those interviewed came to Indonesia expecting a security situation that was "bad" or "very bad." However, after having visited Indonesia only 9.79% of the respondents though the security situation was either "bad" or "very bad."

Pitana told the Bali Post that such results prove that there is still a great deal to be done in communicating the actual situation on the ground in Indonesia.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
An Uneasy Truce
Conflict Breaks Out Between Groups Claiming to Run Security at Sky Garden in Kuta, Bali
(5/24/2015)
To the Batcave
20 Kiosks at Goa Lawah Bat Caves Consumed by Fire
(5/24/2015)
Failing to Linger
Average Length-of-Stay in Starred Hotel in March 2015 was 3.25 days.
(5/24/2015)
Beach Assaults
Beach Wrestling on Bali’s Kuta Beach September 18-19, 2015
(5/24/2015)
Ending Tobacco Promotion in Denpasar, Bali
Mayor Prepares to Ban all Public Advertising for Tobacco Products in Denpasar, Bali
(5/24/2015)
A Mynah Violation of the Law
Police Confiscate 6 Protected Bali Starlings from an Ubud Bird Collection.
(5/24/2015)
Making Benoa Ship Shape
Detailed Mapping of Port of Benoa, Bali and it Approaches Completed by Hydro-Oceanographic Office
(5/24/2015)
Spouting Off on Sanur Beach
A Pod of Pilot Whales Take Up Temporary Residence Off Sanur Beach in Bali
(5/24/2015)
The Slow Hand of the Law
Badung, Bali Officials Prepare to Place The Crystal Bali on the Bay Resort Project Under Seal
(5/24/2015)
Drivers Who Take the Wrong Path
Bali Tourist Driver Gets Five Years Prison for Selling Drugs
(5/24/2015)
Medical Manipulation?
Irregularities Reported in Bidding Process for Bali Mandara International Hospital Project
(5/24/2015)
Knowing When to Jab
Bali Records First Rabies Death of 2015 in Tabanan Regency as Island Runs Out of VAR Stocks
(5/24/2015)
All [News]!