Indonesia's MRA Group has signed on as the main naming sponsors of the Bali International Triathlon set for Sunday, June 29, 2008.
The three-year agreement between Bali International Triathlon (USA) and MRA (Mugi Rekso Abadi Group) means that the more than 34 companies operated by the Indonesian group have entered into a marketing alliance that will showcase their wide range of products via the popular international sporting competition held on Bali's Jimbaran Bay.
The MRA Group
Among MRA's diversified areas of business are:
• Cosmopolitan Magazine • Spice Magazine • Cosmo Girl Magazine • Harpers Bazaar • Good Housekeeping • Auto Car • Trax • Bali & Beyond Magazine • FHM • IP Entertainment (Impresarios and Artist Agents) • Men's Fitness Magazine (To be Launched in 2008)
• Hard Rock FM • Trax FM Radio • Cosmopolitan FM Radio • I-Radio FM • Media Network Indonesia
Retail & Lifestyle
• Bulgari Jewelry • Bang and Olufsen • Vision Home Entertainment
Food & Beverage Division
• Hard Rock Café • Haagen Dazs Ice Cream
• Ferrari Maserati • Harley Davidson
Hotel & Property Division
• Bulgari Hotels & Resorts (Indonesia)
MRA Bali International Triathlon
Four Seasons Resort Bali at Jimbaran Bay will serve as "race central" for the MRA Bali International Triathlon on June 29, 2008. The Olympic distance event is the only international-caliber triathlon held in Bali.
Jimbaran lies on the western side of Bali's narrow southern isthmus, located on a sweeping bay that curves from the southern side of the airport to the bushy headland that borders the Four Seasons Resort. The event is comprised of a 1.5-kilometre swim in the warm waters of the bay, a 40-kilometre bike ride from the edge of Jimbaran Bay through hilly paved roads to Nusa Dua looping back to Jimbaran, and a 10-kilometre mostly-flat run on paved roads through Jimbaran and Kedonganan villages ending with a beach finish at the Four Seasons Resort Jimbaran Bay.
In its inaugural year, the event attracted more than 150 athletes from 16 countries. This year, athlete participation is slated to increase significantly with the event also expected to attract a large number of spectators to watch the race and partake in the music and festivities at "race central." On Saturday, June 28th, the day before the race, the Four Seasons Resort will be the meeting venue for the athlete briefings. In the evening, this setting on the Indian Ocean will be the venue for the athletes' high carbohydrate Pre-Race Dinner, designed and prepared exclusively for the occasion by the Four Seasons' world-acclaimed chefs.
To welcome the athletes, The Four Seasons has dedicated all of their 7 elegant Private Estates to providing housing for the participants and their families. Located along the beach and just steps away from the start and finish lines, the Private Estates have been specially priced for race participants.
The Four Seasons Resort Bali at Jimbaran Bali and Intercontinental Bali Resort are serving as the official hotel partners for the MRA Bali International Triathlon.
A Truly Balinese Event
Spiritualism dominates every aspect of daily life on the Hindu island of Bali with the MRA Bali International Triathlon also includes a bike blessing Prayasita ceremony in addition to a Majaya Jaya ceremony to bless and ensure the spiritual protection of all the participants and to neutralize any demonic forces. A Pemangku priest will conduct the ceremonies, using special offerings including fruit, yellow coconut juice, grains of rice, sandalwood powder and young coconut leaves tied with white thread and Chinese coins. Further adding to the special character of the event, Balinese musicians and sarong-clad race marshals will be stationed along the race course to guard and entertain the racers as they pass through traditional villages.
More information about the event is available in Triathlete magazine and via the official website [MRA Bali International Triathlon]
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