Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Indonesia's National Tourist Numbers Grow
Bali Hotels, Bali Villas and Bali News from
Bali Hotels
Bali Villas
Special Deals!
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Bali Update
Subscribe to our free weekly newsletter!
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

++62 361 286 283

++62 361 286 284

U.S.A. Fax:(toll free)

U.K. Fax:

Australian Fax:

++62 812 3819724

Bali Discovery

Bali News

Indonesia's National Tourist Numbers Grow

Despite Minimum International Promotional Funds, Indonesian Arrivals Grow for Q1 2009.

Bali News:
Click Image to Enlarge


An official of the Department of Culture and Tourism has told the press that Indonesia is not capable of "vertical promotion" using international broadcast media due to a lack of needed funding.

Nia Nurcaya, Director for Conferences, Incentives and Promotion of the Marketing Division of the Department of Culture and Tourism, said, "in terms of the vertical promotion of tourism, Indonesia is left far behind by other neighboring nations, such as Malaysia."

Nia compared Indonesia's total annual budget for promotion of only US$20 million, a total that is one-fifth Malaysia's promotion budget estimated at US$100 million a year. This shortage of promotional funds makes it impossible for Indonesia to undertake major broadcast schedules, such as those done by Singapore and Malaysia.

Nia continued saying that in order for Indonesia to undertake an effective vertical promotion, an average of 15 advertisements a day must be placed with outlets like CNN. "But the cost of one day reaches Rp. 750 million (US$73,500) and with promotional funds of only US$20 million, you can imagine that Indonesian tourism can only be show a few times on CNN," explained Nia.

The limited funds available for promoting Indonesia cannot purchase advertising programs with major broadcast outlets. Indonesia can only buy advertising campaigns in selected single national markets and support overseas representative offices for the promotion of tourism.

Nia admits that the results of the limited Indonesian approach cannot be equated with the results of competing countries able to undertake extensive campaigns on international broadcast media. Instead, Indonesia is forced to content itself with trying to preserve and slowly grow existing markets.

Nonetheless, limited promotion on a number of fronts still yields significant results for Indonesian tourism. Total foreign tourism arrivals to Indonesia during the first quarter of 2009 increased 1.53% when compared to Q1 2008.

According to Nia, Indonesia must be thankful that in the midst of a worldwide economic crisis while competing destinations are suffering declining arrival numbers, arrivals continue to demonstrate modest growth.

© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to


Plaga Wine
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!

Our [Privacy Statement] explains how we handle the data you are providing.

Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!

or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
The Jewel of Baliís North Shore
The Lovina Bali - the Way Luxury in North Bali was Meant to Be
We Get Mail
Readers Respond to Coverage of an Aging Dokar Driver and Express Concerns About Island's Overdevelopment
Two Strikes . . .
Lightning Strike Kills Two Farmers in West Bali
Don't Be Gone in a Flash! Shares Safety Tips for Motorcyclists and Other Outdoor Sports Enthusiasts on What to Do When Lightning Strikes
Optimistic About Baliís Economy in 2016
Bank Indonesia Predicts 6.53% Economic Growth and Inflation of 2.98% for Bali in 2016.
An Official Check Up
9 Foreign Workers Examined in Immigration Inspection of Bali Health Services Provider
Balancing Baliís North and South
BTDC Exploring a Second Nusa Dua Style Complex for North Bali
Playing Possum on the Death Penalty
Indonesian Coordinating Minister Accused of Sending Mixed Signals on Plans for Imminent Executions
Bali Hai Cruises Sailing into the Future
Bali Hai Cruises Awards Contract for Design of a New Day Vessel for their Bali-based Cruise Operation
Love Among Island Republics
TripAdvisor: Singapore Travelers Picking Bali as their Top Holiday Destination for Q1 2016
All Roads do Not Necessarily Lead to Mecca
Bali Rejects Moves to Promote Island as Syariah Tourism Destination
Keeping Things Equal
Garuda Indonesia Charged with Sex Discrimination by its Female Cabin Crew
All [News]!