Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Indonesia's National Tourist Numbers Grow
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

Indonesia's National Tourist Numbers Grow

Despite Minimum International Promotional Funds, Indonesian Arrivals Grow for Q1 2009.


Bali News:
Click Image to Enlarge

(6/15/2009)

An official of the Department of Culture and Tourism has told the press that Indonesia is not capable of "vertical promotion" using international broadcast media due to a lack of needed funding.

Nia Nurcaya, Director for Conferences, Incentives and Promotion of the Marketing Division of the Department of Culture and Tourism, said, "in terms of the vertical promotion of tourism, Indonesia is left far behind by other neighboring nations, such as Malaysia."

Nia compared Indonesia's total annual budget for promotion of only US$20 million, a total that is one-fifth Malaysia's promotion budget estimated at US$100 million a year. This shortage of promotional funds makes it impossible for Indonesia to undertake major broadcast schedules, such as those done by Singapore and Malaysia.

Nia continued saying that in order for Indonesia to undertake an effective vertical promotion, an average of 15 advertisements a day must be placed with outlets like CNN. "But the cost of one day reaches Rp. 750 million (US$73,500) and with promotional funds of only US$20 million, you can imagine that Indonesian tourism can only be show a few times on CNN," explained Nia.

The limited funds available for promoting Indonesia cannot purchase advertising programs with major broadcast outlets. Indonesia can only buy advertising campaigns in selected single national markets and support overseas representative offices for the promotion of tourism.

Nia admits that the results of the limited Indonesian approach cannot be equated with the results of competing countries able to undertake extensive campaigns on international broadcast media. Instead, Indonesia is forced to content itself with trying to preserve and slowly grow existing markets.

Nonetheless, limited promotion on a number of fronts still yields significant results for Indonesian tourism. Total foreign tourism arrivals to Indonesia during the first quarter of 2009 increased 1.53% when compared to Q1 2008.

According to Nia, Indonesia must be thankful that in the midst of a worldwide economic crisis while competing destinations are suffering declining arrival numbers, arrivals continue to demonstrate modest growth.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
The End is Near
Chan and Sukumaran, Together with 7 Other Slated for Execution in Central During Last Week of April
(4/26/2015)
The Balinese Body Electric
7th International Body Music Festival (IBMF) in Bali, Indonesia July 3-12, 2015
(4/26/2015)
Jakarta Abandons a Lost Cause?
Tanah Ampo Cruise Terminal Now Under Regency Control
(4/26/2015)
Keeping Rabies on the Run
Bali to Vaccinate 400,000 dogs in 2015 at a Cost of US$692,000
(4/26/2015)
Balinese Voices: The Development of Tourism
Editorial: Bali Tourism Development Must be Evaluated
(4/26/2015)
Northern Light and Power in Bali
Celukan Power Plant to Commence Operations by August/September 2015
(4/26/2015)
Holiday Sadly Interrupted
Australian Dies of Apparent Heart Attack at Legian Hotel
(4/26/2015)
Laid Back Dining Comes to Seminyak
Mozaic Brasserie – Something Very New Under Seminyak’s Setting Sun
(4/26/2015)
Surging Numbers But Still Hungry for More Arrivals
Bali By the Numbers: Q1 2015 Arrivals up 14.04%. Bali on Track to Achieve 4.3 million Tourist Arrivals in 2015
(4/26/2015)
Reduce, Reuse and Recycle
Bali Safari and Marine Park: Speaking Up for Mother Earth
(4/26/2015)
Happy Landings and Takeoffs
Bali’s Airport Cited Among the World’s Best
(4/26/2015)
A Three-Penny Opera
Young U.S. Couple Convicted of Murder in Bali Receive Prison Sentences of 10 and 18 Years
(4/26/2015)
All [News]!