Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Indonesia's National Tourist Numbers Grow
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

Indonesia's National Tourist Numbers Grow

Despite Minimum International Promotional Funds, Indonesian Arrivals Grow for Q1 2009.


Bali News:
Click Image to Enlarge

(6/15/2009)

An official of the Department of Culture and Tourism has told the press that Indonesia is not capable of "vertical promotion" using international broadcast media due to a lack of needed funding.

Nia Nurcaya, Director for Conferences, Incentives and Promotion of the Marketing Division of the Department of Culture and Tourism, said, "in terms of the vertical promotion of tourism, Indonesia is left far behind by other neighboring nations, such as Malaysia."

Nia compared Indonesia's total annual budget for promotion of only US$20 million, a total that is one-fifth Malaysia's promotion budget estimated at US$100 million a year. This shortage of promotional funds makes it impossible for Indonesia to undertake major broadcast schedules, such as those done by Singapore and Malaysia.

Nia continued saying that in order for Indonesia to undertake an effective vertical promotion, an average of 15 advertisements a day must be placed with outlets like CNN. "But the cost of one day reaches Rp. 750 million (US$73,500) and with promotional funds of only US$20 million, you can imagine that Indonesian tourism can only be show a few times on CNN," explained Nia.

The limited funds available for promoting Indonesia cannot purchase advertising programs with major broadcast outlets. Indonesia can only buy advertising campaigns in selected single national markets and support overseas representative offices for the promotion of tourism.

Nia admits that the results of the limited Indonesian approach cannot be equated with the results of competing countries able to undertake extensive campaigns on international broadcast media. Instead, Indonesia is forced to content itself with trying to preserve and slowly grow existing markets.

Nonetheless, limited promotion on a number of fronts still yields significant results for Indonesian tourism. Total foreign tourism arrivals to Indonesia during the first quarter of 2009 increased 1.53% when compared to Q1 2008.

According to Nia, Indonesia must be thankful that in the midst of a worldwide economic crisis while competing destinations are suffering declining arrival numbers, arrivals continue to demonstrate modest growth.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Bali to Lampung and Beyond on Lion Air
Lion Air to Operate New Flight Bali – Lampung – Singapore Starting in June
(5/28/2017)
Not the Hokey Pokey!
15-year-old Balinese Boy Suffers Self-Inflicted Stab Wound While Dancing Traditional Trance Dance
(5/27/2017)
Farewell, Schapelle!
Schapelle Corby Deported Back to Australia After 12-Year Brush with the Law in Bali
(5/27/2017)
United with Manchester
Editorial: Manchester’s Lesson for Living in the ‘New’ Now
(5/27/2017)
Wellness at Westin
Westin Resort Nusa Dua, Bali Dedicates the Month of June to Wellness
(5/27/2017)
Weigh Heigh and Up She Rises
Indonesia Working to Increase Yacht Visits
(5/27/2017)
Fine Dining Sadly Interrupted
Popular Expat Chef Brandon Huisman Dies Unexpectedly at 40
(5/27/2017)
The Return of Fernandez to Bali
Jorge Fernandez Named Executive Assistant Manager - Sales, Marketing & Revenue
(5/28/2017)
Sichuan Served Four Times a Week
Garuda Indonesia Now Flies 4 Times a Week Between Chengdu and Bali
(5/28/2017)
A Yen to Travel
Now Cheaper to Fly Between Japan and Bali on AirAsia Indonesia X
(5/26/2017)
Central Bank Worried About Bali
Bank Indonesia Frets About Inequitable Economic Growth Between Bali’s North and South and Lack of a Provincial Master Plan
(5/26/2017)
A Pilot Badly Grounded in Safety
Facebook User Reports Lion Air Pilot Flying Bali – Jakarta Inviting Wife and Child to Fly in Cockpit
(5/26/2017)
All [News]!