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Protecting Bali's Brain Trust

Starwood Hotels & Resorts in Bali Work to Put Helmets on the Heads of Balinese Children Traveling by Motorcycles.


No visitor to Bali can avoid noticing the thousands upon thousands of motorcycles that ply the islands roads and highways. The preferred means of transportation for the majority of Balinese, it is not unusual to see an entire family of 4 and 5 people crowded onto a single two-wheeler. Less seen is the tragic carnage of the dead, dying and horribly injured passing through the emergency rooms of Bali's hospitals resulting from the frequent mishaps involving motorcycles.

Click Images to Enlarge

In an important effort to reduce the casualty toll, Starwood Hotels & Resorts in Bali have launched the Anak Bintang Campaign or Kids are Stars Campaign in an effort to provide safety helmets for kids traveling on motorcycles.

Under the first phase of the campaign, four Starwood Hotels in Bali - The Westin Resort Nusa Dua Bali; The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali; Le Meridien Nirwana Golf Spa Resort and The St. Regis Bali Resort have joined forces to provide initial funding to purchase the first lot of "kids helmets" for the children of staff and associates of the four hotel properties. The next phase, using funds raised via guests contributions, will allow helmets to be provided to other children in Bali.

Shown on are pictures taken during the launch of the Anak Bintang Campaign, attended by Peter Frawley, Regional Vice-President Southeast Asia, Starwood Hotels & Resorts. Speaking at the event, Frawley said: "The Anak Bintang campaign reflects one of Starwood Care Pillars, namely Care to Community as the group is involved, in many ways, in activities within the community in which they are located. Given that children are the future of the world, ensuring their safety is paramount and therefore we are proud to be launching this initiative."

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