The Indonesian Ministry of Culture and Tourism is targeting 620,000 Australian visitors to Indonesia for 2010. To achieve this, the government is coordinating a sales mission to Australia scheduled for mid-May 2010.
The sales mission, to include 28 hotel and tour operators from Bali, will visit four Australian cities: Perth, Darwin, Melbourne and Sydney.
With the government acting as the marketing partner with the private sector, the promotional tour has adopted the theme of "sports and well being." In keeping with this theme, one of the activities slated during the Australian sales mission is a golf tournament.
In 2009, the Australian market moved into the top position as the leading source of foreign tourists to Bali, displacing the Japanese who had traditionally dominated Bali tourist arrivals. Australian arrivals to Bali in 2009 totaled 446,042, improving 45.43% over 2008. Through the end of Q1 2010 Australian arrivals continued to grow marking an increase of 68.93% year-on-year over 2009.
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