The Ministry of Culture and Tourism is calling on members of Indonesia's meeting, incentive, conference and exhibition (MICE) industry to begin earnest preparations for two major international conventions coming to Bali in 2011 and 2013.
Bisnis.com quoted Nia Niscaya, the director of MICE in the marketing section of the Ministry of Culture and Tourism, as saying preparations must begin now, both on a local and national level. "The is a summit conference for ASEAN in 2011 involving 31 ministerial meetings and tens of meetings on the director general level of ministries that need preparations starting from now," said Niscaya.
There is also a meeting on Asia Pacific Economic Cooperation scheduled for 2013 which will be held in Bali which will be followed by a number of similar meetings between government ministers from across the Asia-Pacific.
"If these two meetings are not well-prepared by the government and members of the business community, the good name of Indonesia will be at stake on the international stage as many will come to Indonesia not only for the subject conferences but also for a holiday.
The government of Indonesia is targeting for 3% of the 7 million foreign tourist visitors expected in 2010 will be comprised of MICE sector visitors. MICE visitors are also expected to spend somewhat more than the current average expenditure of US$1,000 per visitor to Indonesia.
In all, the Ministry of Culture and Tourism is expecting 73 international events in 2010, in increase over the 65 international events hosted in 2009.
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