Bisnis Bali documents the new phenomenon of "city hotels" cropping up across the island's capital of Denpasar. By their estimation, there are now around 8,000 hotel rooms in Denpasar, prompting the Denpasar, Bali chapter of the Indonesian Hotel and Restaurant Association (PHRI) to undertake synergistic promotion programs with the municipal government.
The newly elected chairman of the Denpasar PHRI, Ida Bagus Sidharta Putra, called for the consolidation of marketing efforts among the 36 starred hotels and hundred of inns (Melati Hotels) now operating in Denpasar. Putra sees Denpasar's role as a seat of government as creating an upsurge in "city hotels" that have a completely different characteristics and market segment when compared to hotels operating in Kuta or Nusa Dua. He called on the government of Denpasar to extend authority to the PHRI in granting recommendation privileges in the process of applying for permits to build new hotels. "We want a share in the accommodation industry," said Putra.
An assistant vice governor for Denpasar, IGN Jayanegara, replied, insisting that the municipality is exploiting shared synergies with the tourism industry. "We have coordinated in development issues with the tourism sector. What's more, with the formation of the PHRI Denpasar chapter, clearly the coordination and synergies will be further enhanced in the future," said Jayanegara.
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