Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · How Not to Promote Tourism
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Jln. By Pass Ida Bagus Mantra,
Jln. Pucuk 1 No. 70X
Denpasar, Bali
Indonesia

24h:
+62 (0)812 3819724
Tel:
+62 (0)361 464 032, +62 (0)361 471 0242

Bali Discovery

SITE PATA ASITA
Bali News

How Not to Promote Tourism

Editorial: Why We Think Western Australian Tourism Official Simon Ambrose Needs a New Job and a Holiday in Bali.


Bali News: Bali, Indonesia, Margaret River Tourism, Simon Ambrose, dengue, legionnaires disease, Ross River virus, Murray River encephalitis, Japanese encephalitis
Click Image to Enlarge

(1/24/2011)

Western Australian Margaret River Tourism authorities have well and truly put their foot in it, branding Bali as a holiday rival destination that is "dirty, overpriced and a terrorist threat." The comments, reported in [Perth Now], were made by Augusta-Margaret River Tourism Bureau chief executive, Simon Ambrose, who broke the cardinal rule of tourism marketing: promote your own destination but never at the expense of a competing destination.

Ambrose used the occasion of the report of a recent outbreak of Legionnaires disease tentatively traced to a specific Bali hotel, to launch a generalized attack on Bali, claiming the island is disease ridden and generally unsafe. In Ambrose's misguided approach to tourism promotion, for every shortcoming he found in Bali he sees Western Australia a having a complete and ready solution. In full verbal flight, the man charged with promoting Margaret River must have fancied he was going for Bali's jugular when he reminded: "Major issues such as terrorism and health are not as relevant, if at all, when holidaying at home."

Simon Ambrose's comments show him to be a largely witless individual, an abysmally poor choice as a tourism ambassador for any destination and arguably the strongest reason not to visit Western Australia if he is in any way representative of folks from that corner of the world.

But most damning is the patent stupidity of any tourism official who is oblivious to the cooperative and interdependent character of the international tourism industry. Lost on Ambrose, also, is the fact that the record number of weekly flights now flying between Bali and Perth carry tourist both to and from Western Australia. The booming international tourist trade in which Bali and Perth are respectively recording record numbers of Australian and Indonesian visitors is part of a complex and mutually interdependent international trade.

Let's be perfectly clear here: Our disdain for Simon Ambrose does not extend to Western Australia, a world-class tourist destination offering outstanding attractions, with wine and culinary opportunities second to none. Only two hours flight away by jet, many Indonesian residents and tourist visitors abandon paradise for holidays in Western Australia and, in so doing, help sustain the thriving regional tourism industry coexisting between those two locales.

Is there a greater threat of terrorism in traveling to Bali rather than Australia? The informed traveler knows that terrorism is an international threat, sadly liable to happen anywhere at anytime.

How about the threat of disease in traveling to Bali or Australia? A search of the Internet will find diseases such as dengue and legionnaires are health threats in both Indonesia and Australia. Additional searches will also uncover specific health threats, past and present, for travelers to Australia such as Ross River virus, Murray River encephalitis and Japanese encephalitis.

And that is exactly the point we would like to make to Simon Ambrose. If everyone followed his example, involving themselves in denigrating and self-destructive mud matches against competing tourism destinations we'll all end up losers. There's plenty of negative facts to go round that can easily be dug up and launched to make another destination look bad in some sort of desperate and misguided attempt to make your own destination look better. Does this sort of tactic work? The evidence is fairly conclusive showing such strategies only succeed in persuading people to abandon travel generally, choosing instead to stay "safe" at home.

Those of us here in Bali feel that in the aftermath of Simon Ambrose's comments, there are a number of points that need to be urgently addressed:

ē Simon Ambrose owes Bali a sincere and open apology.

ē Western Australian tourism officials must seriously address their strategies and tactics. A clarification is urgently needed so Bali can determine if Ambrose's comments are only the first salvo in a "new" and negative promotional campaign for Western Australia. If, as we hope, this is not the case, then we suggest it is not too extreme for Western Australia to demonstrate its sincerity and good will by abruptly showing Simon Ambrose the door. If Ambrose's comments reflect the quality of the man chosen to promote Margaret River, we anticipate his absence won't be felt.

And, as we hope, should Mr. Ambrose find himself suddenly unemployed, Bali stands ready to prove there's no hard feelings and assist in his rehabilitation by hosting him to a complimentary stay on our paradise island. We're sure that such a holiday will help mellow him and leave him abundantly better informed on the real situation in Bali.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Have You Seen This Man?
Police in Bali Searching for American Who has Escaped Baliís Kerobokan Prison
(12/10/2017)
Dear Mr. President
PHRI-Bali Writes to President Joko Widodo Seeking Urgent Assistance to Bali Tourism
(12/10/2017)
Christmas at the Bali Safari & Marine Park
Special Offer from Bali Safari and Marine Park Through January 3, 2017 for the Domestic Market
(12/11/2017)
Your Better Not Shout! You Better Not Cry!
Bali Collection Holds Santa Fun Run at Nusa Dua Sunday, December 17, 2017
(12/10/2017)
Mate, What Volcano?
Garuda Indonesia Says Demand for Bali as a Holiday Destination ex Australia Remains Strong Despite Mt. Agungís Recent Volcanic Activity
(12/10/2017)
Keep Calm. Itís Only a Volcano
Editorial: Bali and the World Needs a New Way of Thinking About Volcanoes
(12/10/2017)
Painted Men and Boys
Young Men from Tegallalang, Bali Paint their Bodies to Ward Off Both Personal and Public Demons in Ngerebeg Procession
(12/10/2017)
Fake News on a Local Level
PHRI Karangasem Chairman Claims of Closed Hotels Strongly Refuted and Rejected by Alila and Amankila Hotels
(12/10/2017)
Counting the Damages
Officials Calculate the Cost of Tourism Losses from 2.5-day Closure of Baliís Airport
(12/10/2017)
No More Traffic Jams in Ubud
A Very Quiet Ubud Awaits the Return of Tourists
(12/10/2017)
Let there Be Light!
ITDC Hosts Nusa Dua Light Festival December 5-24, 2017
(12/10/2017)
The Road Less Traveled
Bali Toll Road Traffic Volume Down 25% Due to Lower Visitor Totals
(12/10/2017)
All [News]!