Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · The Candy Man Can!
Bali Hotels, Bali Villas and Bali News from
Bali Hotels
Bali Villas
Special Deals!
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Bali Update
Subscribe to our free weekly newsletter!
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
Bali Contact
Bali Discovery Tours
Jln. By Pass Ida Bagus Mantra,
Jln. Pucuk 1 No. 70X
Denpasar, Bali

+62 (0)812 3819724
+62 (0)361 464 032, +62 (0)361 471 0242

Bali Discovery

Bali News

The Candy Man Can!

Sweet Story of Success for Ketut Widana - the Man Behind Bali's Magic Chocolate Brand.

Bali News: Bali, Indonesia, magic chocolate, Ketut Widana
Click Image to Enlarge


As reported by, few people who meet Ketut Widana (43) would guess this unassuming gentleman is the driving force behind Bali's leading chocolate producer - Magic Chocolate. Commencing as a cottage industry operated from his simple home in Batubulan, just north of Denpasar, Magic Chocolate now employs over a dozen employees, sells chocolate worth tens of millions of rupiahs every month and has even managed to penetrate markets as far away as Europe with his delicious confections.

Ketut's path to chocolate stardom was circuitous at best. A graduate in English language teaching, Ketut Widana briefly taught junior high school and worked for more than a decade as a tour guide before finding his current calling as a chocolatier.

Tired of the bureaucracy of being a civil servant teacher, he enjoyed his next carer stint as a tour guide but eventually decided that his wife and three children would be better provided for if he could become an entrepreneur.

Briefly trying to sell bakso - the ubiquitous meatball soup which is a staple of the Indonesian diet, he then turned his hand to raising lobsters before finally teaming up with a Balinese cook met at a business skill seminar in Bali. Together the men resolved to create quality confections at reasonable prices.

Investing only Rp. 10 million (US$1,100), he set out to create quality chocolate products. Said Widana: "I want to make chocolates that are the best - that do not cause sore throats, make your thirsty or destroy the teeth. I recalled a dentist who used to post a sign warning his patients not to consume chocolates because they harm the teeth."

Beginning in February 2007, Widana and his friend started a small scale enterprise producing a small inventory of heart-shaped chocolates that they sold in several stores in Gianyar and Denpasar. Priced at less than US$1 each, the heart-shaped chocolate were a success in the market, bought be people seeking sweetheart gifts for the significant other in their life.

Over time, the Magic Chocolate range expanded to include pure chocolate, cashew chocolate, raisin chocolates and even chocolates containing candle nuts. As Magic Chocolate's growing circle of devotees will tell you – the Indonesian made chocolates are every bit as delicious as the much more expensive products imported from abroad.

Proud of their Balinese roots, Magic Chocolate are now produced by UD Utami and packaged in wrappings bearing the images of Balinese scenes, dances and tourist sites. And, don't be too hasty in throwing away a the wrappings used by Magic Chocolate - each image has an educational message printed on its reverse side.

"The packaging was my inspiration to simultaneously sell chocolate while promoting Bali's tourism. I have the ability to speak foreign languages coming from my time as a guide. Information on tourism is needed in all place and all times. So our wrappings are an excellent media through to promote the island of my birth. Now were up to 30 different packagings for 30 different tastes – all promoting Bali," explained Ketut.

On the subject of price, Widana is not able to sell his products at the same price as foreign-produced products although he insists the quality of Magic Chocolate is every bit the match of competing brands. His prices range from Rp. 5,000 (US$ 0.55) each to Rp. 400,000 (US$ 44.50) for a box. Now entering its 5th year of business, Magic Chocolate intends to grow and conquer its corner of the confectionery market.

Content to offer his customers a real bargain, at least for the moment, Widana reminds that a cheap price does not always equate with a low quality.

With current production of 30,000 boxes of chocolate every month, Widana's dream is to eventually have a dedicated chocolate factory in Bali using only ingredients harvested from his beloved Bali.

And, having tasted Magic Chocolate, we that if anyone can make this dream come true, this candy man can!

© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to


Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!

Our [Privacy Statement] explains how we handle the data you are providing.

Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!

or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Weather Warning for Bali
Meteorologists Warn of Potential for High Winds and High Waves in Bali Until March 25th from Tropical Cyclone Marcus
Airspace Over Bali No Longer Empty
Bali Airport Reopens After 24-Hour Closure for Nyepi New Year Observances
Business is Sky High
Indonesia’s Aviation Industry Booming with More than 100 Million Passengers Flown in 2017
Chinese Returning in Droves to Bali
Badung Regency Official Says Chinese Travelers are Bullish on Bali
New Ubud Gallery Opens with Two-Man Exhibition
Paintings by John van der Sterren and Ketut Gede Susana Exhibiting Through July at NKRI Art at The Ayung Resort, Ubud
Bali before the Balinese
Tenganan Village Fights to Preserve its ‘Pre-Balinese’ Ancient Traditions in a Rapidly Changing World
A Rest Area on a 12-Km Toll Road
Bali Toll Road Seeks to Increase Revenues by Moving Ahead with Plans to Build a Rest Area
Proud List of Past Achievements for the People of Bali
In the Midst of IMF-World Bank Conference Preparations, Bali Governor Pastika Reflects on What his Administration has Achieved on Behalf of the People of Bali
Diplomatic Reassignment
British Consulate-General’s New Address in Bali
When Anneke Goes Coasting
Dutch Woman Undetakes Annual Marathon Swim in North Bali to Protect the Environment
Short Shrift to Trash that Drifts
Indonesia Government Frames Formal Response to Video Showing Plastic Trash Inundation at Manta Point, Nusa Penida
To the Visitor, Goes the Spa
Harper Bazaar Singles Out 8 Spas for ‘Star Spa’ Status in Bali
All [News]!