Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Australia - A Vestal for Virgins
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Jln. By Pass Ida Bagus Mantra,
Jln. Pucuk 1 No. 70X
Denpasar, Bali
Indonesia

24h:
+62 (0)812 3819724
Tel:
+62 (0)361 464 032, +62 (0)361 471 0242

Bali Discovery

SITE PATA ASITA
Bali News

Australia - A Vestal for Virgins

Virgin Australia Makes its Appearance Down Under.


Bali News: Bali, Indonesia, Virgin Blue, Virgin Australia, Hans Hulsbosch, John Borghetti, Luke Mangan
Click Image to Enlarge

(5/9/2011)

Virgin Australia made its grand entrance at Sydney's airport, touching down for the first time on Wednesday, May 4, 2011, heralding big changes for the Virgin Travel Brand and the travel experience that await the traveling public.

"Virgin Australia" is the new name and brand for the domestic and international operations of the Virgin aviation fleet that aims to build one strong brand that will soon be globally recognized. The "one look and one feel" approach all the Virgin brands seeks to encapsulate a seamless proposition of style, quality and competitive prices to leisure and business travelers.

Sir Richard Branson, who launched the new airline identity along with CEO and Managing Director John Borghetti, said the Virgin Australia brand represented an exciting new chapter for the airline. "I'm absolutely thrilled with the new look and feel of Virgin Australia's domestic product and I know it will shake up the Australian travel market on an even larger scale than it did 10 years ago. What you see here today is a great airline that now represents what the Virgin brand does worldwide: style, innovation, quality and value for money, along with the best service. The new brand, livery, product and service offering will help to transform Virgin Australia into a contemporary dynamic airline with a product to compete with the best worldwide. Providing an attractive Business Class offering means we can continue to offer the best value airfares in the sky, regardless of which class you fly", Sir Richard said.

Virgin Australia Airlines' CEO John Borghetti said the consolidation of the brand into one was a pivotal point in the airline's "Game Change Program" and built on the significant announcements made in recent months. "From today, Virgin Australia will operate domestically in Australia. By the end of the year, our international product V Australia and Pacific Blue will also operate under the Virgin Australia name," explained Borghetti. "Virgin Australia will be the airline of choice for all market segments. We will do this by bringing the magic back to flying - providing a seamless experience, with excellent service that can be tailored to the individual."

"In re-positioning the airline we have kept all the great attributes for which Virgin Blue is renowned - the ‘can-do' attitude, the competitive pricing and the genuine friendly service - and we have elevated it to a new level." Borghetti said.

The company assembled a team of experts in their fields to assist with the re-launch of the airline, including renowned Chef Luke Mangan, fashion designer Juli Grbac and Tim Greer from Tonkin Zulaikha Greer Architects.

Virgin Australia's Creative Director, Hans Hulsbosch, led the development of the airline's economy and business class cabins, along with the new brand and livery. A brand new Boeing 737-800 and an Airbus A330-200 aircraft showcased the new in-flight experience, complete with luxury leather seating, contemporary interior design, high quality in-flight products and gourmet food inspired by Luke Mangan. The Boeing 737-800 features the innovative Sky Interior, with larger overhead lockers, mood lighting and sculpted sidewalls, designed to provide guests with a feeling of spaciousness and light. Virgin Australia will also revolutionize the travel experience in its domestic ports, with architect-designed luxury airport lounges, the first to be launched in Melbourne and Brisbane shortly, along with a new look and feel for Virgin Australia airport terminals.

Borghetti also confirmed that Virgin Australia would re-launch its frequent flyer program Velocity Rewards later this year, to offer members more options to get the best value out of their points, more personalized service and more rewards for loyalty. Velocity currently provides a global network with access to over 600 destinations around the world, global lounge access with reciprocal partners and exclusive worldwide travel privileges and rewards.

Borghetti added: "We are very proud of the progress we have made in less than 12 months. It's all due to the hard work and dedication of our excellent team and we have many more exciting developments to come. Ten years ago Virgin Blue changed the game in the Australian aviation industry. Now through our Game Change Program, Virgin Australia will transform the Australian airline industry as we know it and provide Australians with more choice and a superior travel experience."

Virgin currently operates 29 flights each week each way between Australia and Bali with onward connections to 40 onward destinations in Australia and New Zealand. 

Related Article

[Free Bali Transfer Offer from Bali Discovery for Virgin Australia Passengers]


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Itís a Jungle Out There!
The Ritz-Carlton, Bali Says ĎThank Youí to Agents and the Press with a Night Adventure Safari Night
(4/22/2018)
Spanish Conquistador Lands at Nusa Dua
The Westin Resort Nusa Dua, Bali Welcomes Spaniar Oriol Montal As General Manager
(4/22/2018)
Stayiní Alive in Bali
SkŚl Retro Night to Celebrate the 1960s, 1970s and 1980s at AYODYA Resort Bali on Saturday, June 2, 2018
(4/22/2018)
Defaming the Most Sacred
Follow an Act of Sacrilege at a Balinese Temple, Calls Grow to Ban Tourists from Entering Sacred Areas of Balinese Holy Places
(4/22/2018)
RIP: I Gusti Ayu Raya Rasmi 1939 Ė 2018.
The Queen Bee of Balinese Dance has Died
(4/22/2018)
Here Comes the Sun
Baliís Green School Receives Donation of Solar Panels to Take Campus Off the Power Grid
(4/22/2018)
Horses for Underground Courses
Plans Being Drawn for Additional Underpass Near Gatot Kaca Monument at Baliís Airport
(4/22/2018)
You Take the Long Road and Iíll Take the Short Road
Buleleng Regency Ready to Provide Land for Construction of a 1.8-kilometer Shortcut Highway Between Bedugul and Singaraja
(4/22/2018)
Itís Not Easy Being Green
Complaining Health and Crops are Affected, Celukan Bawang Residents in Demand Halt to Building Second Coal-Burning Power Plant in North Bali.
(4/22/2018)
Mythical Bird Scheduled for August Landing in South Bali
Garuda Wisnu Kencana Monument Promised to be Complete by August 2018
(4/22/2018)
The Cruelest Bite of All
Motorcycle Taxi Driver Who Had Tongue Nearly Bitten Off in Rape Attack Sentenced to 5.5 Years Prison
(4/22/2018)
A Sporting Chance
Bali Hopes to Win Bid to Host 2024 National Sports Games (PON-XX1)
(4/23/2018)
All [News]!