Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Bali Opens A Museum of Marketing
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

Bali Opens A Museum of Marketing

Bali Inaugurates a Museum to Honor the Art of Modern Marketing in Ubud.


Bali News: Bali, Indonesia, Ubud, Marketing Museum, Philip Kotler, Hermawan Kertajaya, Sapta Nirwandar, Marketing 3.0, Tjokorda Sukawati
Click Image to Enlarge

(5/28/2011)

Bali's hillside art community is now home to a museum dedicated to "the art of marketing."

On Friday, May 27, 2011, the Museum of Marketing - extolling  "Marketing 3.0" and the brainchild of two marketing gurus -Hermawan Kertajaya of Indonesia and U.S. marketing luminary Philip Kotler - was opened.

Tempo Interaktif reports the Director General of Marketing for the Ministry of Culture and Tourism, Sapta Nirwandar, officiating at the museum's opening, said, "this museum will have an added value for tourism because those who visit it will desire to properly study marketing." Nirwandar also explained how the new facility in Ubud is in keeping with the Ministry's goal of encouraging other forms of tourism beyond merely the holiday segment.

The Marketing Museum is located in the Museum Puri Lukisan with land and the museum donated by the royal family of the Puri Ubud. On the first floor there is a touch-screen TV showcasing companies that practice "Marketing 3.0", which include Grameen Bank owned by Nobel laureate Muhammad Yunus and Mayo Clinic in the U.S.A.. There is also a theater for the presentation of films on marketing techniques.

Hermawan Kertajaya, speaking at the opening ceremony, revealed that the museum is the embodiment of Philip Kotler's book "Marketing 3.0: From Product to Customers to the Human Spirit." Kertajaya explained, "the companies presented in the museum are the examples cited in the book." He lauded "Marketing 3.0" as a form of marketing that seeks balance between mankind, nature and the Almighty.

"Marketing 1.0"
was only concerned with sales and "Marketing 2.0" while "Marketing 2.0" emphasized consumer satisfaction together with sales.

Ubud was chosen as the location for the museum because, in the eyes of its creators, the Balinese town reflects the techniques championed by "Marketing 3.0". When the Ubud Palace was established in the 1930s by Tjokorda Sukawati he invited foreigners to stay in the village of Ubud. The foreign visitors were encouraged to interact with the local population and its natural environment while studying Balinese traditions, dance and culture. In time, this process led to Ubud's world-wide reputation.

Philip Kotler who came to Bali for the museum's opening said the Ubud Marketing Museum will help attract international CEOs to holiday in the region. Bullish on the project, Kotler said Ubud's problem will not be in determining how to invite the leaders of business to Bali to view the new museum, but, rather, how to handle the great number who are now certain to visit.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Bad Chemistry
Bali Police Set Up Network with Local Chemical Suppliers to Detect Suspicious Terrorist-Related Activities
(3/25/2017)
Communicating Success in Nusa Dua
Rosalyn Sayswang Heads Marketing Communication at St. Regis Bali Resort and The Laguna Bali
(3/25/2017)
To Reign Over Repast
The Laguna Welcomes Gunnar Kuchenbecker As Director Of Food & Beverage
(3/25/2017)
North-South Toll Road for Bali a Non-Starter?
Public Works Minister Discounts Need for a North-South Toll Road for Bali
(3/25/2017)
Promising to be ‘Bigly’ Obedient
Billionaire Owner of Planned Donald Trump Development in Bali Promises to Respect Local Culture and Rules
(3/25/2017)
Counting the Cracks
Bali Officials Count the Damage from March 22, 2017 Earthquake
(3/24/2017)
The Tip of the Tipping Iceberg?
Two Jembrana Regency Officials Apprehended for Accepting Illegal Payments at Gilimanuk Ferry Port
(3/24/2017)
Bali Named the Best, Again
Trip Advisor Travellers’ Choice Award 2017 Names Bali the World’s Best Destination
(3/24/2017)
Four-Day Search Ends
New Zealand Drowning Victim’s Body Found by Local Fishermen
(3/24/2017)
Motorcycles Welcome at Bali Airport
Balport Adding Parking Areas for Motorcycles
(3/24/2017)
After the Silence, a Big Wet Kiss
Ritual Kissing Welcomes the Bali New Year in the Community of Banjar Kaja, Sesetan, Bali
(3/24/2017)
No Right to Bear Arms in Paradise
Police Arrest American at Bali Airport with 12 Rounds of Live Ammunition
(3/23/2017)
All [News]!