Based on data from the International Congress and Convention Association (ICCA) Bali is ranked at 67 worldwide as a preferred destination for meetings, incentives, conferences and Incentives (MICE).
The same ranking placed Jakarta at 112 and Bandung (West Java) at 309.
According to a report published in Kompas.com, among destinations in Southeast Asia the three Indonesian destinations were outpaced by Singapore, Kuala Lumpur and Bangkok – three cities more preferred by MICE travelers.
In all, 346 locales were ranked for their overall appeal as MICE destination. Bali’s ranking at 67 was an improvement over 2011 when the island placed at 92. Similarly, Jakarta’s current position of 112 is a significant improvement from the 172 slot just one year ago.
The results of the ICCA ranking were revealed by the vice-chairman of the MICE Council for Professional Certification, Christina K Rudatin, at a seminar on the future prospects of the MICE and event market held in Cianjur, West Java on Saturday, June 16, 2012.
“Indonesia is the only country in which the capital city ranked higher inpopularity that one of its outlaying cities (Bali),” explained Rudatin.
Rudatin explained that there are a number of criteria that must be met to qualify as a successful MICE destination. And, in her view, Indonesia fails to meet those criteria in a number of key areas.
“First, there is access. It’s not enough just to have international airports. There has to be international flights to those destinations. The traveling time to arrive at the destination, and the (ease of) visas and customs (are also important),” she explained.
Also important are the availability of accommodation, meeting rooms, the local environment, infrastructure, the availability of information, the reputation of a destination, and recreational opportunities outside meeting hours, shopping and tourism attractions.
Christina went on to cite other criteria relevant to the popularity of a MICE destination, such as promotion and security, together with novel and new attractions that can be offered by a specific destination. “Indonesia is strong in this area,” she explained.“In terms of novelties. We have a number of new tourism destinations, culture and food,” She also said that the support of the government and the local population are equally important. She asked if a given destination possessed a convention bureau supported by the government.
In making her presentation, Christina pointed to the case of Vienna, the Capital of Austria that has ranked as the world’s tope MICE destination for 11 successive years. She contends that the key to Vienna’s success is the government support of a convention bureau, which is run separately from the tourism board.
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