Close
Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · No Art in Selling Cheap
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

No Art in Selling Cheap

Marketing Expert Calls for New Directions in How Bali Promotes Tourism


Bali News: No Art in Selling Cheap
Click Image to Enlarge

(10/6/2012)

One of Indonesia’s leading marketers, Herman Kertajaya, has warned Bali’s tourism professionals to refrain from selling Bali cheaply by offering too many discounts. Kertajaya said that as a world tourism destination Bali must abandon giving discounts that have a negative effect on the destination.

Quoted by Bali Post, Kertajaya said: “Promotion must be ongoing, but it should be more focused on the human spirit, not merely on discounts that attract tourists intent on low price but lacking in quality.

The marketing expert was speaking at a gathering of tourism professional held in Renon, Denpasar on Thursday, October 4, 2012.

Kertajaya insists that Bali still has opportunities to develop its tourism. But, he believes, that development cannot be solely focused on the island’s south. Both the government and tourism stakeholders must work together for a more equitable distribution of development to all areas of the island.

“Bali is not just South Bali, there are also Bali East, West and North. It would be unfortunate if Bali were satisfied with only 1.7 million (foreign tourists). Phuket, Thailand which is quite small, manages 1.7 million foreign visitors, while Thailand as a whole achieves 20 million tourists visitors,” he explained.

He believes a more equitable development covering all geographical areas of Bali can be accomplished by taking leave from the old methods of promoting the island. The antiquated means of the past – such as horizontal promotion using advertisements, according to Kertajaya, only needlessly wastes money. He also took the opportunity to admonish the wasteful and destructive practice of “selling tourists” that is prevalent in the Chinese market.

“The promotion of tourism in Bali must be done in a truthful way. Bali tourism stakeholders are obliged to study the theory of marketing in order that we can humanize the visitors. Through mobilizing the communities living in Bali, promotion will not be only through the media but be from human to human.”

Explaining his “new approach,” Kertajaya said tourists visiting Bali must not only be pushed to buy souvenirs, but must also be taught to make those souvenirs. This, he believes, will result in a brand that will give Bali a lasting place in the minds of tourism visitors.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.


 
UBUD WRITERS & READERS FESTIVAL
 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Harambee, Buana! Harambee!
Hat-trick Win for Kenyan Kennedy Kiproo Lilan on His 3rd Win of BII Maybank Bali Marathon
(9/14/2014)
Holiday of No Return
Suicide Suspected in Death of 31-Year-Old Australian at a Kuta Hotel
(9/13/2014)
Roller Coaster Effect
Bali Hindu Support a Mass Transit Rail System that Honors Local Sensitivities
(9/13/2014)
Climb Every Other Mountain
Bali's Mount Agung Closed to Hikers Until November 21, 2014
(9/13/2014)
We Have a Search Warrant!
Prosecutors Raid Bali Airport Offices Seeking Evidence in Ongoing Corruption Investigation
(9/12/2014)
Bali & Beyond Travel Fair 2015
2nd Bali and Beyond Travel Fair Returns to Bali June 10-14, 2015
(9/12/2014)
Have Lunch with Bali's Best Chefs
Bali Culinary Professionals September Lunch - a Bavarian Affair at Discovery Kartika Plaza Hotel on Saturday, September 27, 2014
(9/12/2014)
Thai-Style Hospitality Comes to Bali
Centara Hotel and Resorts Opens 14-Villa Property at Nusa Dua, Bali
(9/12/2014)
Service Included
Airport Service Charge to be Included in Cost of Domestic Tickets Traveling form Bali's Airport
(9/12/2014)
Waldorf . . . .Make it a Double
Bali to Be Home to Two Waldorf Astorias
(9/12/2014)
Monumental Exports
29.09% drop in Exported Wooden Statues from Bali in January-July 2014
(9/12/2014)
TV Dinners
CNNgo Names Six 'Must Eat' Dishes for a Balinese Holiday
(9/13/2014)
All [News]!
 
Tourism and Transport Tourism Agents