The Museum Puri Lukisan in Ubud, Bali have launched an innovative “Eat, Pray, Love” package using bicycles as the mode of transport.
Inspired by the scenes of the Hollywood feature film "Eat, Pray, Love" that saw Julia Roberts pedaling her way through the Bali arts and cultural center of Ubud, the Museum Puri Lukisan have designed a tour of their community by bike covering a distance of 3 kilometers. Along the way, cyclists stop at the home of Mangku Ketut Liyer the soothsayer featured in the film. Tour participants also stop briefly at Ubud’s fabled money forest, ending the tour at the Museum Puri Lukisan.
Those operating the tour claim the idea for the "Eat, Pray, Love Bicycle Tour" of Ubud came from Indonesian marketing guru Herman Kertajaya.
Kertajaya described the product as an ideal community-based tourism product that will bring revenues to the people living in Ubud.
Drawing parallels with the continuing success of James Bond Island in Phuket, Thailand more than 35 years after being featured in the 1974 film “The Man with a Golden Gun,” Kertajaya is confident that, if properly handled, Ubud can reap long term economic benefit by promoting scenes from the Hollywood hit filmed in Ubud.
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