Bali is gearing up for a surge of visitors over the Chinese New Year period, which begins on February 10, 2013 and will run for approximately two weeks thereafter.
Bookings from the domestic market and regional sources in China and Southeast Asia over the Lunar New Year are reported to be strong, with chartered flights from China operating to accommodate the strong demand for seats to Bali.
Over recent years, the Mainland Chinese market has repositioned from bargain holidays with more and more seeking accommodation in five star properties and private villas.
The length of stay for Chinese visitors is normally 4-5 days. This period can, however, be longer during the prolonged traditional New Years celebrations.
Chinese visitors to Bali typically focus on food, water sports and shopping during their stay on the Island. On many Chinese visitors’ shopping list are birds’ next and shark fins, seen as a relative bargain when purchased in Bali.
Mainland Chinese visitors to Bali in 2012 totaled 310,904 up 31.26% from the 236,868 Chinese visitors who came to Bali in 2011.
Reflecting the growing importance of the Chinese market is the large number of five-star resorts presenting Chinese menus and buffets.
Some hotels are even distributing ang pao envelopes and Chinese fortune cookies containing gift and discount vouchers for their in-house guests over the holiday period.
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