The Indonesian Hotel and Restaurant Association (PHRI) sees India as an inbound tourism market with great potential that needs to be addressed properly in order to maximize the number of Indian tourists visiting Bali.
This is the view of the chairman of the Bali chapter of PHRI, Tjokorda Oka Artha Ardhana Sukawati (Cok Ace), quoted in Bisnis Bali.
Cok Ace said one proven tactic to bring more Indian tourists to Bali would be to establish direct flights from major cities in India to Bali.
The PHRI chairman said the fast development of the Indian economy makes that country a strong potential source market for tourism visitors to Bali, adding PHRI will continue to seek out new potential markets in order to prevent hotel occupancies in Bali from declining further.
PHRI recorded a drop in average occupancy levels in 2012 as compared to 2011.
Perry Markus, the secretary-general of PHRI Bali, said: “On the average starred hotels in Bali had an average occupancy of 61.48% in 2012, while in 2011 the average occupancy was 62.15%.”
At the same time, Bali experienced an increase in tourist arrivals for the entire year of 2012 with some 2.89 million foreign visitors, increasing from 2.76 million in 2011.
Markus explained that the decline in average occupancies is linked to the current building boom in tourist accommodation together with a general decline in the quality of foreign tourists who are staying for shorter periods in bargain-priced hotels, villas and inns.
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