I Nyoman Kandia, a member of the Indonesian Tourism Promotion Board has told BeritaBali.com that Indonesia ideally needs at the minimum of Rp. 1 trillion (US$100 million) to promote the country’s tourism industry.
This contrasts with the mere Rp. 20 billion (US$2 million) allocated in the state budget for this purpose.
Speaking at the inauguration of the Bali Tourism Promotion Board (BPPD) held in Bali on Tuesday, June 18, 2013, Kandia said that limited funding available for tourism promotion was holding back tourism development.
“The House of Representatives (DPR) see tourism as an industry already in operations, thinking ‘so why should we give it funding.’ The DPR is not aware of the strong effect of tourism and how one tourist staying a week in Bali can create employment for 50 people. Drivers work. People visit shops. But, the DPR doesn't see these figures,” said Kandia.
I Nyoman Kandia bemoaned that Malaysia spends 20 times more on tourism promotion than Indonesia. He added that the great weakness of tourism promotion in Indonesia is the lack of an overall, long-term strategy.
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