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Accor Grows its Network in Indonesia

Accor to Open 18 New Hotels in Indonesia in 2013 Aimed at Offering Quality to the Budget-Minded Traveler

(11/30/2012) Bisnis.com reports that the Accor International hotel brand plans to open 18 new properties to serve the middle and luxury market segments in Indonesia in 2013.

Adi Satria, Accor’s regional director of sales, marketing and distribution for Malaysia, Indonesia and Singapore said the opening of the new properties depends on the completion of construction projects already underway.

On Wednesday, November 28, 2012, Satria announced that Accor would open a new Hotel Ibis in the Dewi Sri area of Kuta in January 2013.

The Ibis Styles Dew Sri Kuta property will bring to five the number of Ibis Styles operating in Bali:

Ibis has revitalized its branding with Ibid to serve the economy sector, Ibis Styles (formerly All Seasons) for the premium economy sector, and Formula 1 for budget customers.

All the Ibis hotels will be rebranded with their new logo before the end of 2013.

Accor rebranding and expansion in Indonesia is based on a survey of Asian hotel consumers that showed clients will pay up to 24% more to stay at an economy brand hotel with an international branding.

Because of this, according to Satria, Ibis is focusing their energies on quality standards in order to maintain profitability and pricing.