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Bali Targeting 400,000 Chinese Tourists in 2013

Direct Flights from Chinese Cities to Bali Needed to Gain Greater Market Share of PRC Visitors

(6/7/2013) The State News Agency Antara reports that the province of Bali is seeking some 400,000 Mainland Chinese tourist visitors for calendar 2013, an increase of approximately 10% from the 2012 total of 310,904.

The head of the Bali Tourism Authority, Ida Bagus Kade Subhisku, said, “In 2013 we are targeting to capture 40% of all Chinese visitors to Indonesia or around 400,000 people to come to Bali.”

Subhisku describe the target of 400,000 Chinese tourists for Bali as relatively small in comparison to the estimated 75 million Chinese tourists who take a foreign trip each year.

To increase the number of Chinese tourist visitors, meetings have been held between Indonesian officials and government officials in Kunming Province in the PRC.

The Bali Tourism chief identified the lack of direct flights from Chinese cities to Bali as the key factor holding back a rapid increase in Chinese visitor totals.

According to the Bali Statistic Center, a total of 128,134 Mainland Chinese tourists visited Bali in the first four month of 2013, an increase of 3.03% from the same period in 2012.

PRC visitors now represent the second largest source of foreign visitors to Bali after Australians.