Unenthusiastic about Plastic
Go-Jek and Go-Food Takes Steps to Reduce Single-Use Plastic
The popular motorcycle-based food delivery service from Go-Jek, operating as Go-Food, is working to limit or eliminate single-use plastic in its services.
Two plastic-reduction initiatives were announce by the founder of the successful start-up, Nadiem Makarin, in detik.com.
Customers will have the choice of ordering recyclable materials at an additional cost of Rp. 1,000.
Currently, there are more than 750 venders joining the environmental sustainability initiative in the Go-Jek operational areas of Jabodetabek, Bandung, Surabaya, and Bali. Participants joining the green initiative are shown on the Go-Food application.
To avoid the use of plastic bags by drivers when delivering food, Go-Jek is also redesigning new drivers’ backpacks with compartments suitable for the transport of food.
Continually seeking to become greener, Go-Jek and Go-Food are collaborating with the Indonesian Ministry for the Environment and Forestry (KLHK) and the World-wide Fund for Nature (WWF) Indonesia. KHLK is assisting Go-Jek in creating carrying bags for food to be used by drivers and helping to educate vendor to avoid single-use plastics.
Meanwhile, WWF-Indonesia is also preparing educational materials for drivers, vendors, and the public regarding the threat posed to the environment by single-use of plastic.
KLHK estimate that Indonesia produces 175,000 tons of rubbish each day. This total is extrapolated on the assumption that every person produces 0.7 kilograms of trash each day, 15% of which is comprised of single-use plastic.
According to the Chief Food Officer of the Go-Jek Group, Catherine Hindra Sutjahyo, her company is pledging to continually seek new ideas and initiatives to preserve and protect the natural environment.