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Sanur Raya No. 27
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Sanur, Bali, Indonesia
Tel: +62 (0)361 286 283
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BALI UPDATE #021 - 26 April 1998
BALI PRO VISITS SINGAPORE
(From a Press Release from the National Association
of Travel Agents Singapore- 21 April 1998)
Just two weeks after an island-wide suit of Bali
tourism professionals held April 02, an official delegation appointed
by Bali's Regional Tourism Director travelled to Singapore to meet with
their counterparts to explore opportunities for closer collaboration between
the two destinations.
Appointed by Bali's Regional Tourism Director, Mr.
Luther Barrung, as his personal representatives to Singapore were Mr.
A.A. Gede Rai, Director of the Bali Tourism Development Corporation and
Spice Island Cruises' General Manager, Mr. John M. Daniels.
Mr. Rai and Mr. Daniels were tasked to participate
in exploratory discussion with the Singapore Tourism Board, The Singapore
Civil Aviation Authority, Singapore Airlines and the National Association
of Travel Agents (NATAS) to uncover areas of possible promotion cooperation
between Singapore and Bali. Their report will be delivered to Mr. Barrung,
whose task it is to propose short to medium-term cooperative measures
with Singapore in order to relieve the Bali Tourism Industry's's current
sharp downturn in tourist arrivals resulting from a number of causes,
including the economic crisis in the region. Final recommendations will
then be forwarded by Mr. Barrung to the newly appointed Indonesian Minister
of Tourism, Arts and Culture, Mr. Abdul Latief.
Among the suggested steps that will be contained
in the report to the Director of Bali Tourism include joint Marketing
initiatives between Singapore and Bali promoting tour packages in Japan,
the West Coast of the United States, and selected European markets. These
packages will include stops in both Singapore and Bali, creating in the
words of Mr. Rai, a "win-win" combination for the respective governments
involved. According to Rai, "through joint marketing with Singapore the
benefits to both destinations are numerous including: shared costs permitting
wider market penetration; utilization of the fact that long-haul passengers
are looking for multi-entered holidays which is exactly what these packages
will offer; and the indisputable fact that both destinations represent
two of Asia's most attractive tourist destinations."
In the meetings with Singapore's Civil Aviation Authority,
data was collected on regional air traffic, comparative service charges
applied on aircraft, and access to international carriers wishing to carry
passengers beyond Singapore to Bali. Mr. Daniels explained that this data
will be studied to ensure that Ngurah Rai Airport in Bali is competitive
in service and fees with other airports in the region. "The biggest single
present threat to Bali tourism is the declining lack of air access and
the private sector in Bali is demanding that not only barriers be removed
for airlines wishing to expand service to Bali but that, perhaps, actual
incentives be offered to airlines considering flights to Bali," Mr. Daniels
Discussions were also held with Singapore's aviation
authorities on the possibility of mounting a joint Singapore-Bali promotion
to passengers visiting the airports of both destinations. Such a program
would provide access to more than 27 million annual visitors using these
Training opportunities between NATAS and the Civil
Aviation Authorities were also discussed during the 2 days of meetings
Prithpal Singh, NATAS Secretary-General and Vice-President
of Hotel Properties Limited, who was a panellist at the Bali Tourism Summit
held in Bali on April 2nd, remarked, "this is the first time that we are
seeing such close collaboration between the private sector and ministry
of tourism and the local government in Bali. The fact that the delegation
is here after only 2 weeks after the summit is testimony to this. For
us in Singapore, this is an excellent opportunity to put into further
action the regional tourism promotion concept that we are talking about.
The twinning concept will mean more business for our hotels in Singapore
and also for tour operators here. This will further enhance Singapore's
promotion as a regional hub. This will also give comfort to Singapore
investors in Bali in knowing that aggressive action is being taken to
increase tourism arrivals into Bali."
"We want to get into the implementation phase as quickly
as possible and are pleased to announce the formation of the Singapore/Bali
Joint Promotion working group from the Bali embers will be Mr. Gede Rai
and Mr. Daniels. From Singapore's side will be s. Janet Tan Collis and
Mr. Prithpal Singh. Representatives of the tourism bodies in Bali and
Singapore will also be invited to sit I this group and invitations will
be sent out soon."
ASITA AND TATA SIGN COOPERATIVE AGREEMENT
On April 18 the Indonesian Association of Travel Agents
(ASITA) and the Taipei Association of Travel Agents (TATA) signed a memorandum
of understanding for cooperation between the two destinations in the promotion
Included in the agreement are protocols for regular
meetings between the two associations; the establishment of a "hot-line"
to handle emergency affairs; enhanced safety for tourists visiting both
destinations; joint promotions and price cooperation; and cooperation
on ensuring payment of bills by tour operators in both destinations.
Editor/ Vice Chairman PATA Bali Chapter
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