PACTO Launches Spanish Market Initiative

Spanish, Portuguese, and South American travelers have discovered the many charms of Bali and the rest of Indonesia, proven by booming arrival numbers. For the year from 2022 to 2023, travel to Indonesia from these source countries increased dramatically:

                 2022           2023                 H-1 2024
Spain            51,563       106,581 (+106.7%)      52,893
Portugal          14,393       32,029 (+125%)        16,167
South America     27,434       71,773 (+162%)        39,798

Clearly, South American, Portuguese, and South American travelers are coming to Bali in record numbers.

*FITUR (the Madrid International Tourism Trade Fair)* –
22 January until Sunday, 26 January 2025

PACTO DMC, Indonesia’s largest and oldest destination management company, is actively involved in serving and expanding emerging travel markets for Bali and the rest of Indonesia, including the new travel markets of Spain, its neighboring country of Portugal, and the Latin American travel market that traditionally journeys to Spain to negotiate international travel deals.

Founded almost six decades ago – in 1967, PACTO has continued to prosper due to its proven ability to interpret the ever-changing landscape of the Indonesian travel industry. Through PACTO’s ability to quickly identify and access new emerging inbound travel markets, it has successfully promoted Indonesian tourism destinations and facilitated holiday visits for thousands of foreign visitors, earning a reputation for creativity, innovation, professionalism, and reliability complemented with a customer-centered way of thinking.

PACTO DMC maintains a presence in key tourist destinations throughout Indonesia beyond Bali – including Medan, Jakarta, Bandung, Yogyakarta, and Surabaya – enabling the company to guarantee consistent standards of services throughout the country.

PACTO serves key inbound markets from India, Italy, Holland, the USA, Germany, and Romania. It has recently identified Spain and Portugal as emerging travel markets on the Iberian peninsula.

Umberto Cadamuro, PACTO DMC’s COO, commented: “We strongly believe it to be essential to take every opportunity to move into new markets in a timely and expedential manner. We began this process last year by appointing a dynamic marketing group based in Madrid with strong links to Latin America and Portugal: ‘Let’s World’ – a representative office with over 25 years of travel industry experience. This is the perfect time for Bali and Indonesia to powerfully launch this initiative at the next FITUR travel mart in Madrid in January 2025 – the international meeting place for all Spanish and Portuguese-speaking markets.”

Hola España

The premier annual travel event in the Iberian region is FITUR (the Madrid International Tourism Trade Fair) – held each January in Spain’s capital city of Madrid. FITUR marks the gala yearly start of an entire series of annual international travel industry marts, ranking equal in importance to other annual travel marketing events, including World Travel Mart—London (WTM), ITB (Berlin), and PATA Travel Mart.

In January 2024, FITUR set new records with 9,000 companies from 152 countries exhibiting before over a quarter-million visitors – comprised of 153,000 travel professionals and 97,000 members of the general public.

FITUR 2025 will take place over five days from Wednesday, 22 January, until Sunday, 26 January 2025. Now in its 45th edition, the event’s first three days are dedicated exclusively to travel industry member meetings, with the final two days open to the general public.

PACTO-FITUR SPANISH ROADSHOW

In conjunction with FITUR 2025, PACTO DMC is organizing a Spanish sales mission by inviting Indonesian hotel and attraction operators to join the Spanish road show. This project will include participation at FITUR using professional exhibition space and post-travel mart sales calls.

A limited number of spaces remain for the PACTO FITUR Stand, and an early bird rate of EURO 1,500 per participating hotel or attraction is available until 31 October. The participation cost covers exhibition space in the PACTO Booth at FITUR and technical support. Post-show coordinated appointments can be tailored for the participants in the Barcelona area, the capital of high-end and
tailor-made travel in Spain.

PACTO’S PASSAGE TO INDIA 15-20 SEPTEMBER

PACTO is also facilitating a sales event in India from 15 to 20 September, with coordinated sales calls in three cities—Bangalore, Chennai, and New Delhi. The event will commence with a welcome dinner in Bangalore and culminate with a gala dinner with top New Delhi travel agents on 20 September.

The participation cost is US$2,250 per participating hotel or attraction, which covers domestic flights, hotels, sales call coordination, and the two dinners mentioned. Urgent booking is recommended, as only one slot remains for PACTO’s Indian Sales Campaign.

A pre-departure briefing for all Pacto India sales mission will be held in Bali on 09 September 2024.