BaliPost reports that through July 2026, tourist arrivals in Bali reached 9,929,942, comprising 3,923,824 (40%) foreign and 5,905,118 (60%) domestic arrivals.
The Head of Tourism for the Province of Bali, I Wayan Sumarajaya, contends that tourism arrivals to Bali reflect a growing trend even though, on a cumulative basis, no significant increase has yet to be seen over 2025 arrivals,
“Tourism arrivals starting from April have continued to increase. Compared with 2025, tourist arrivals remain relatively stable. There are no significant fluctuations,” said Sumarajaya on Friday, 28 August 2026,
Based on data compiled by the Bali Provincial Tourism Authority, total foreign and domestic arrivals January through July 2026 have actually declined 1,4%.
Domestic tourist arrivals for January through July 2026 have increased 1,3% when compared to the same period in 2025.
On a cumulative basis, foreign and domestic tourist arrivals for January through July 2026 have remained stable, increasing by a relatively meager 0.2% compared to the first seven months of 2025,
In terms of foreign tourist arrivals, Australian tourists remain the largest source of international visitors to Bali. From January to July 2026, a total of 982,403 Australians visited Bali, representing a market share of 23.10%,
In declining order, after the 982,403 Australian tourist visitors for the January to July period, Bali welcomed:
- 346,284 Chinese (PRC)
- 318,948 Indians
- 170,814 UK Nationals
- 164,846 South Koreans
- 163,132 USA
- 141,237 French
- 129,672 Russians
- 115,708 Malaysians
- 110,429 Japanese.
This represents a dramatic reordering of dominance in tourist arrivals, with Japanese arrivals now ranked at #10, while in the past the Japanese were the #1 source of Island visitors.
To supplement tourism arrivals and support the Island’s international identity, the Bali Provincial Tourism Authority is now pursuing the concept of “spot tourism” to divert attention to secondary destinations across the Island. Among the destinations to be promoted following the “spot tourism” concept are: Jatiluwih rice terraces, Batur volcano, Bukit Bentik in Kintamani, and Nusa Dua. Promotions for “Spot Tourism” locales will be supported through special events to attract visitors to these areas.
“Hopefully, we can persuade entrepreneurs and others to host events to attract tourism visitors to these areas,” said Sumarajaya,
While promoting special events in strategic tourism spots, the Provincial Government of Bali will continue to communicate to all international source markets that Bali remains a safe and enjoyable tourism destination. Tourism officials contend that communicating Bali’s overall safety and comfort is especially important given the global economic situation and the rising cost of air travel.
Speaking on the same occasion, Sumarajaya also noted that revenue generated from the Foreign Tourist Tax (PWA) through 27 August 2026 totals Rp 255 billion. The number of PWA collections continues to increase, and the Provincial Government remains optimistic that the number of foreign tourists paying their PWA obligations will rise from the current compliance level of 43%.
Plans to increase PWA payment compliance include closer cooperation with international airlines serving Bali, which have agreed to communicate the existence of the PWA and the necessity to comply.
With 3.92 million foreign tourists visiting Bali from January through July 2026, Bali remains confident it can achieve its target of 7 million international visitors for the year.
As Bali’s top tourism official, Sumarajaya confirmed that the Province will continue to pursue a variety of strategies, including strengthening destination branding, event coordination, and communicating that the Island remains a safe and enjoyable holiday destination.
Related Links
First 9 Months of 2026: Bali Foreign Tourist Tax Collection hits Rp 235 billion
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